Signal trace · beverage (sparkling water)

Yew

Every press hit, ad, BSR data point, Instagram metric, and Claude thesis the pipeline used to score Yew. Click any signal to inspect the source.

watchlast scored 7/13/2026
← Pipeline

At a glance

Founded
2023
HQ
Manchester, United Kingdom
Total raised
—
Last round
—
Founders
Francesca Zampi · Co-founder,Ross Clarke · Co-founder
Retailers
Planet OrganicOcadoyewdrink.com (DTC)
Instagram
—
TikTok
@@yew

Rhymes with

Olipop

Chef/food-led sparkling beverage using culinary flavor storytelling to differentiate in a crowded functional water category — Yew's pickle SKU rhymes with Olipop's early willingness to lead with unconventional flavor as a wedge.

Jeff's verdict

Your vote biases future scoring. Hot = +8. Pass = -15.

Composite score
34/100
-3 vs prior run
Score label
Research
62% confidence
Signals captured
16
4 sources live
Scoring runs
2
since 7/6/2026

Rubric breakdown

Traction & velocity
6/25
Team pedigree
10/20
Authenticity / fit
3/20
Capital signal (pre-raise)
8/15
Category timing
4/12
Defensibility
3/8
Scoring rationale
WATCH. Yew is a chef-founded UK sparkling water brand (Manchester, founded 2023 by Francesca Zampi and Ross Clarke) that just launched what it calls the UK's first pickle-flavored sparkling water via Planet Organic DTC with a full-range Ocado rollout in August (FoodBev). That's a legitimate food-led beverage angle with a Tier-1 UK grocery door, but public traction signals are thin: TikTok @yew shows 30 followers/0 videos, no Instagram data, no US Amazon presence (Keepa/JungleScout hits are unrelated swamp coolers and toys under 'YEW'/'Yewmow'), and Foreplay ad matches resolve to 'yewyewshop' apparel — not the beverage. Tracxn/PitchBook confirm the company is funded but no round size or stage is public, so pre-Series A status is likely but unverified.
Traction: 0 press · 30 ads · BSR Δ10% · TikTok 30 → 6/25
Authenticity: IG — · TT 30 · -4 Amazon reviews · 0 subreddits → 3/20
Capital: 0 funding press (penalty 3) · TM sweet-spot no · 30 ads → 8/15 (higher = pre-raise)
Category timing: beverage (sparkling water) trend flat · brand trend flat → 4/12
Out of food+bev scope — will not surface on pipeline.

Score history

  • Jul 13, 03:04 AM34
    62% confidence · Research
  • Jul 6, 03:02 AM37
    62% confidence · Research

Signal sources

Press signal

SerpAPI · Google News · 0

No press signal signals captured.

Ad activity

Foreplay · 10
  • Gonggar Hiking
    Gonggar Hiking
    Clothing (Brand)Sporting GoodsFashion
    foreplay.ad · live_ad · 75% conf · 7/13/2026
  • Chico's
    Chico's
    Clothing (Brand)Fashion
    foreplay.ad · live_ad · 75% conf · 7/13/2026
  • Realize For Advertisers
    Realize For Advertisers
    BusinessBusiness/Professional
    foreplay.ad · live_ad · 75% conf · 7/13/2026
  • QuizGriz
    👉The Average Person Only Gets 11 Right. How Will You Do?🧠
    Media/news companyMedia/News
    foreplay.ad · live_ad · 75% conf · 7/13/2026
  • Meditation & Mantra: Slowdive
    Imagine waking up feeling refreshed & renewed... In just 5 minutes, every 3 days, you can: • Reduce stress and anxiety • Boost mood and energy Unlock the power of sound healing! Are you ready to transform your life?
    App pageApp/Software
    foreplay.ad · live_ad · 75% conf · 7/13/2026
  • Olivia Harper Nutritionist
    Insulin Resistance Reset Challenge, feel more balanced, energized, and in control 💚 🥑 Enjoy simple blood sugar-friendly meals made to support insulin sensitivity 🥗 Ease sweet cravings, energy crashes & stubborn weight struggles with bala
    NutritionistHealth/Wellness
    foreplay.ad · live_ad · 75% conf · 7/6/2026
  • 클럽클리오
    햇님아 덤벼라! 한여름에도 뽀얀 피부 비결💕 목까지 바르는 톤업 선크림 7일간 개당 8천원대! 자연스러운 복숭아빛 생기 톤업은 물론, 칙칙한 기미 잡티 흔적까지 산뜻하게 커버돼요! ☀SPF 50+, PA++++ 자외선 차단지수 검증 완료 #구달 #올리브영 #구달선크림 #올리브영선크림 #톤업선크림 #파데프리선크림
    ShoppingAccessories
    foreplay.ad · live_ad · 75% conf · 7/6/2026
  • Nex
    Nex
    Games/toysGames
    foreplay.ad · live_ad · 75% conf · 7/6/2026
  • FinanceBuzz.com
    Do you use Apple Pay? 👀
    Media/news companyMedia/News
    foreplay.ad · live_ad · 75% conf · 7/6/2026
  • Portraitw.com
    👗👖🎀Get the Pearl Butterfly Waist Buckle—the ultimate 2026 "Wardrobe-Fix" style essential! 🦋🦪💎No more Throwing Away the Oversized Jeans. ✌ ⚡"No-Sew" Instant 3-Second Tailoring: Absolutely zero sewing, tailoring bills, or thread work r
    产品/服务Other
    foreplay.ad · live_ad · 75% conf · 7/6/2026

Amazon traction

Keepa · Jungle Scout · 2
  • Best BSR 193145 · 90d improvement 10%
    B0H3PN65RP · BSR #193,145B0GDWXJST5 · BSR #806,722B0GJG1QM4M · BSR #221,354
    keepa · amazon_bsr · 85% conf · 7/13/2026
  • Best BSR 132574 · 90d improvement 59%
    B0H3PN65RP · BSR #220,281B0GDWXJST5 · BSR #397,795B0GJG1QM4M · BSR #132,574
    keepa · amazon_bsr · 85% conf · 7/6/2026

Instagram

Apify · 0

No instagram signals captured.

TikTok

Apify · 2
  • @yew: 30 followers · 0 hearts · 0 videos
    @yew · 30 followers
    apify.tiktok · tiktok_followers · 80% conf · 7/13/2026
  • @yew: 30 followers · 0 hearts · 0 videos
    @yew · 30 followers
    apify.tiktok · tiktok_followers · 80% conf · 7/6/2026

USPTO trademarks

USPTO TSDR · 0

No uspto trademarks signals captured.

Reddit organic

SerpAPI · reddit.com · 0

No reddit organic signals captured.

Google Trends

SerpAPI · google_trends · 0

No google trends signals captured.

AI thesis

Claude Opus 4.7 · 2
  • WATCH. Yew is a chef-founded UK sparkling water brand (Manchester, founded 2023 by Francesca Zampi and Ross Clarke) that just launched what it calls the UK's first pickle-flavored sparkling water via Planet Organic DTC with a full-range Ocado rollout in August (FoodBev). That's a legitimate food-led beverage angle with a Tier-1 UK grocery door, but public traction signals are thin: TikTok @yew shows 30 followers/0 videos, no Instagram data, no US Amazon presence (Keepa/JungleScout hits are unrel
    verdict WATCH
    claude.synthesis · thesis · 80% conf · 7/13/2026
  • WATCH. Yew Drink is a London-based zero-sugar sparkling water brand founded in 2023 by Francesca Zampi and Ross Clarke, with chef Jesse Jenkins (A.D.I.P.) recently surfaced as a co-founder driving a novel pickle-flavoured SKU launch (FoodBev, ~Nov 2025). The brand fits Jeff's F&B mandate and sits at the intersection of the US-style seltzer wave landing in the UK, but public traction signals are thin: no US Amazon presence (Keepa/JS 'YEW' hits are unrelated swamp coolers and toys), TikTok @yew ha
    verdict WATCH
    claude.synthesis · thesis · 80% conf · 7/6/2026
●Reading live from Supabase deal_flow · brand_id yew · 16 signals on file.