Signal trace · beverage (regenerative matcha)

Wild Orchard

Every press hit, ad, BSR data point, Instagram metric, and Claude thesis the pipeline used to score Wild Orchard. Click any signal to inspect the source.

watchwww.wildorchard.com ↗last scored 7/2/2026
← Pipeline

At a glance

Founded
2020
HQ
Mount Kisco, New York
Total raised
—
Last round
—
Founders
—
Retailers
TargetWhole FoodsSprouts

Rhymes with

Pique Tea

Premium single-origin tea brand with a sustainability/purity story that scaled from DTC into Whole Foods and Sprouts before achieving broad retail — Wild Orchard is following a similar arc but with a stronger owned-farm moat.

Jeff's verdict

Your vote biases future scoring. Hot = +8. Pass = -15.

Composite score
42/100
—
Score label
Research
90% confidence
Signals captured
16
8 sources live
Scoring runs
1
first run

Rubric breakdown

Traction & velocity
11/25
Team pedigree
10/20
Authenticity / fit
6/20
Capital signal (pre-raise)
5/15
Category timing
7/12
Defensibility
3/8
Scoring rationale
WATCH. Wild Orchard is a legitimately differentiated regenerative-organic matcha play — Tavily confirms a 1,000-acre single-estate farm on Jeju Island (the first Regenerative Organic Certified tea farm globally, May 2022) and expansion into Target across 26 states plus Whole Foods and Sprouts. Traction signals are mixed: Keepa shows the Ayr Matcha Black ASIN (B0983Q39YY) improving BSR -12% over 90d to ~89.8k, and Google Trends shows the brand rising with a 90d avg of 74. However, social presence is essentially dormant (IG handle shows 0 followers/posts on scrape, TikTok at 20 followers), the Foreplay ad account is miscategorized as Health/Beauty with generic non-food creatives, and there is zero funding press — suggesting either bootstrapped or quietly capitalized rather than a clean pre-A entry point.
Traction: 5 press · 30 ads · BSR Δ-12% · TikTok 20 → 11/25
Authenticity: IG 0 · TT 20 · -4 Amazon reviews · 8 subreddits → 6/20
Capital: 0 funding press (penalty 3) · TM sweet-spot no · 30 ads → 5/15 (higher = pre-raise)
Category timing: beverage (regenerative matcha) trend flat · brand trend rising → 7/12
Out of food+bev scope — will not surface on pipeline.

Score history

  • Jul 2, 06:51 AM42
    90% confidence · Research

Signal sources

Press signal

SerpAPI · Google News · 5

Ad activity

Foreplay · 5
  • Boxhero Underwear
    Enfin, des boxers premium réinventés qui offrent un confort incroyable toute la journée. Découvrez BoxHero 2.0 – la nouvelle version des célèbres boxers en bambou BoxHero. ✅ Nouvelle Balls Hero™ Pouch ✅ Fibres de bambou premium ✅ Garantie
    ClothingFashion
    foreplay.ad · live_ad · 75% conf · 7/2/2026
  • My Derma Dream
    I thought I had “bad under-eyes” until I learned this one collagen mistake… Dark circles and hollow under-eyes aren’t the real problem. The real issue is that most collagen products never reach the deeper skin layers where firmness and vol
    Health & BeautyBeauty
    foreplay.ad · live_ad · 75% conf · 7/2/2026
  • RIXO
    Rooted in female friendship. Built around the confidence it brings. RIXO x Billie is back.
    Clothing (Brand)Fashion
    foreplay.ad · live_ad · 75% conf · 7/2/2026
  • CrowdStrike
    Attacks by AI-enabled adversaries increased 89% in 2025. Get to know the latest adversary tradecraft in the industry's must-read cybersecurity report.
    BusinessBusiness/Professional
    foreplay.ad · live_ad · 75% conf · 7/2/2026
  • Bumpbyamo
    Harta creată pentru prieteni🗺️
    App PageApp/Software
    foreplay.ad · live_ad · 75% conf · 7/2/2026

Amazon traction

Keepa · Jungle Scout · 1
  • Best BSR 5131 · 90d improvement -12%
    B0CMYRJJRP · BSR #199,916B0983Q39YY · BSR #89,801B0CTKY955K · BSR #5,131
    keepa · amazon_bsr · 85% conf · 7/2/2026

Instagram

Apify · 1
  • @wildorchard: 0 followers
    @wildorchard
    apify.instagram · social_followers · 85% conf · 7/2/2026

TikTok

Apify · 1
  • @wildorchard: 20 followers · 0 hearts · 0 videos
    @wildorchard · 20 followers
    apify.tiktok · tiktok_followers · 80% conf · 7/2/2026

USPTO trademarks

USPTO TSDR · 0

No uspto trademarks signals captured.

Reddit organic

SerpAPI · reddit.com · 1

Google Trends

SerpAPI · google_trends · 1
  • Google Trends for "Wild Orchard" — rising, avg90d 74, peak 100
    ↗ slope rising · avg90d 74 · peak 100
    serpapi.trends · google_trends_brand · 70% conf · 7/2/2026

AI thesis

Claude Opus 4.7 · 1
  • WATCH. Wild Orchard is a legitimately differentiated regenerative-organic matcha play — Tavily confirms a 1,000-acre single-estate farm on Jeju Island (the first Regenerative Organic Certified tea farm globally, May 2022) and expansion into Target across 26 states plus Whole Foods and Sprouts. Traction signals are mixed: Keepa shows the Ayr Matcha Black ASIN (B0983Q39YY) improving BSR -12% over 90d to ~89.8k, and Google Trends shows the brand rising with a 90d avg of 74. However, social presence
    verdict WATCH
    claude.synthesis · thesis · 80% conf · 7/2/2026
●Reading live from Supabase deal_flow · brand_id wild-orchard · 16 signals on file.