Signal trace · beverage (functional coffee)

Vivi

Every press hit, ad, BSR data point, Instagram metric, and Claude thesis the pipeline used to score Vivi. Click any signal to inspect the source.

watchvivilabs.com ↗last scored 8/10/2026
← Pipeline

At a glance

Founded
2024
HQ
Los Angeles, CA (San Diego also referenced in Food Business News)
Total raised
$500K
Last round
Pre-Seed · Jan 2026
Founders
Stefan Hertzberg · Co-Founder & CEO
Retailers
—
Instagram
@vivi
TikTok
@vivi

Rhymes with

Everyday Dose

Both wrap functional/longevity supplementation (collagen, nootropics) inside a single-serve premium coffee ritual sold DTC-first.

Jeff's verdict

Your vote biases future scoring. Hot = +8. Pass = -15.

Composite score
64/100
—
Score label
Watch
90% confidence
Signals captured
18
8 sources live
Scoring runs
1
first run

Rubric breakdown

Traction & velocity
19/25
Team pedigree
10/20
Authenticity / fit
19/20
Capital signal (pre-raise)
6/15
Category timing
7/12
Defensibility
3/8
Scoring rationale
WATCH. Vivi Labs is a pre-seed LA-based functional coffee brand launched in Jan 2026 with collagen, nicotinamide riboside, and rutin — a legitimate food+bev target, but nearly all the raw signal bundle is contaminated by name collisions (the 13M-follower IG/TikTok belongs to a Brazilian beauty influencer 'Vivi'; the Amazon ASINs are 'Vivi Fresh' humidity packs; the 30 Foreplay ads are for jewelry, real estate, and hotels). The only clean Vivi Labs signals are 3 trade-press hits (BevNET 1/7/2026, Food Business News 2/17/2026, Startup CPG) and a Tavily-confirmed ~$500K oversubscribed pre-seed. Traction is unproven — DTC-only, no retail doors, no verifiable BSR or social following attributable to this brand.
Traction: 7 press · 30 ads · BSR Δ1% · TikTok 14,800,000 → 19/25
Authenticity: IG 13,080,932 · TT 14,800,000 · -4 Amazon reviews · 7 subreddits → 19/20
Capital: 1 funding press (penalty 5) · TM sweet-spot no · 30 ads → 6/15 (higher = pre-raise)
Category timing: beverage (functional coffee) trend flat · brand trend rising → 7/12
Out of food+bev scope — will not surface on pipeline.

Score history

  • Aug 10, 10:27 AM64
    90% confidence · Watch

Signal sources

Press signal

SerpAPI · Google News · 7

Ad activity

Foreplay · 5
  • Alessa Winter by Alessa Winter
    Anzeige | From the first coffee to the last moment of the day. @am.pm
    Personal blogEntertainment
    foreplay.ad · live_ad · 75% conf · 8/10/2026
  • Lainly
    Hi, I'm the founder of Lainly. Here's why I started this brand. 🙏🏼
    Jewelry/watchesJewelry/Watches
    foreplay.ad · live_ad · 75% conf · 8/10/2026
  • ImmoScout24
    Vereinbaren Sie einen Besichtigungstermin für diese Immobilie in Frankfurt am Main
    Real EstateReal Estate
    foreplay.ad · live_ad · 75% conf · 8/10/2026
  • USAA
    We understand funeral costs and final expenses can add up. So we’re making final expense insurance up to 10% more affordable.
    Financial ServiceFinance
    foreplay.ad · live_ad · 75% conf · 8/10/2026
  • BIGSEO
    BIGSEO
    BusinessBusiness/Professional
    foreplay.ad · live_ad · 75% conf · 8/10/2026

Amazon traction

Keepa · Jungle Scout · 1
  • Best BSR 23877 · 90d improvement 1%
    B0FMTD6LD6 · BSR #28,572B0GJF8W9L5 · BSR #23,877B0GJ8X44VQ · BSR #23,877
    keepa · amazon_bsr · 85% conf · 8/10/2026

Instagram

Apify · 1
  • @vivi: 13,080,932 followers
    Embaixadora @payotbrasil Forbes under 30 🇧🇷✨💄🎤💋 @vwanderdaily vivi@mynd8.com.br
    @vivi · 13,080,932 followers · 2,860 posts · avg engagement 60,989
    apify.instagram · social_followers · 85% conf · 8/10/2026

TikTok

Apify · 1
  • @vivi: 14,800,000 followers · 575,700,000 hearts · 3510 videos
    Beauty / singer / daily for fun 🥳🌟 insta: @vivi
    @vivi · 14,800,000 followers · 575,700,000 hearts · 3,510 videos
    apify.tiktok · tiktok_followers · 80% conf · 8/10/2026

USPTO trademarks

USPTO TSDR · 0

No uspto trademarks signals captured.

Reddit organic

SerpAPI · reddit.com · 1

Google Trends

SerpAPI · google_trends · 1
  • Google Trends for "Vivi" — rising, avg90d 51, peak 100
    ↗ slope rising · avg90d 51 · peak 100
    serpapi.trends · google_trends_brand · 70% conf · 8/10/2026

AI thesis

Claude Opus 4.7 · 1
  • WATCH. Vivi Labs is a pre-seed LA-based functional coffee brand launched in Jan 2026 with collagen, nicotinamide riboside, and rutin — a legitimate food+bev target, but nearly all the raw signal bundle is contaminated by name collisions (the 13M-follower IG/TikTok belongs to a Brazilian beauty influencer 'Vivi'; the Amazon ASINs are 'Vivi Fresh' humidity packs; the 30 Foreplay ads are for jewelry, real estate, and hotels). The only clean Vivi Labs signals are 3 trade-press hits (BevNET 1/7/2026,
    verdict WATCH
    claude.synthesis · thesis · 80% conf · 8/10/2026
●Reading live from Supabase deal_flow · brand_id vivi · 18 signals on file.