Signal trace · supplement (pre-alcohol DHM gummy)
UNDO Gummies
Every press hit, ad, BSR data point, Instagram metric, and Claude thesis the pipeline used to score UNDO Gummies. Click any signal to inspect the source.
At a glance
Founded
2025
HQ
Los Angeles, CA
Total raised
$1.0M
Last round
Seed · Aug 2026
Founders
Ben Delamont · Co-Founder & CEO,Jen Delamont · Co-Founder & COO,Kevin Mai · Co-Founder & CMO
Retailers
TargetTarget.comRaley'sAmazonTikTok ShopMGM ResortsWynn Las Vegas7-Eleven Hawaii
Instagram
TikTok
Rhymes with
Morning Recovery (More Labs)
Both are DHM-forward, culture-first pre-alcohol supplements targeting proactive social drinkers rather than post-hangover remedies.
Jeff's verdict
Your vote biases future scoring. Hot = +8. Pass = -15.
Composite score
43/100
-5 vs prior run
Score label
Research
90% confidence
Signals captured
27
8 sources live
Scoring runs
2
since 8/24/2026
Rubric breakdown
Traction & velocity11/25
Team pedigree10/20
Authenticity / fit6/20
Capital signal (pre-raise)6/15
Category timing7/12
Defensibility3/8
Scoring rationale
PASS — UNDO is a pre-alcohol DHM gummy supplement, which sits outside Jeff's food & beverage mandate despite genuinely strong early traction. The brand has scaled to 1,000+ doors including Target nationwide and 116 Raley's stores following an $1M seed round (Nosh, 08/18/2026), Amazon BSR improved a median 47% to ~46K in Health & Household, and Google Trends shows a rising brand slope with a 90-day avg of 18 and a peak of 100. Category fit — not signal quality — is the blocker; if Jeff ever opens up functional wellness, this warrants a second look. Traction: 2 press · 30 ads · BSR Δ47% · TikTok 974 → 11/25 Authenticity: IG 14,744 · TT 974 · -4 Amazon reviews · 3 subreddits → 6/20 Capital: 1 funding press (penalty 5) · TM sweet-spot no · 30 ads → 6/15 (higher = pre-raise) Category timing: supplement (pre-alcohol DHM gummy) trend flat · brand trend rising → 7/12 Out of food+bev scope — will not surface on pipeline.
Score history
- Aug 24, 10:13 AM43
- Aug 24, 03:08 AM48
Signal sources
Press signal
- UNDO Gummies Debuts at Target Stores Nationwide Following $1M Seed Round
- UNDO Gummies Launches in 116 Raley’s Stores Across Northern California and Nevada
- UNDO Gummies Debuts at Target Stores Nationwide Following $1M Seed Round
- UNDO Gummies Launches in 116 Raley’s Stores Across Northern California and Nevada
Ad activity
- Lea Clothing CoLea Clothing CoInterestEntertainment
- Toyota MalaysiaToyota MalaysiaCarsAutomotive
- Plant ParentPlant ParentApp pageApp/Software
- LainlyYour faith deserves better than jewelry that gives up after a few weeks. 🙏Jewelry/watchesJewelry/Watches
- DECJUBADECJUBAWomen's ClothingFashion
- Vlada GarmashПерша частина присвячена всім речам на рейлі 🙌🏼СМИ/информационное агентствоOther
- Water2Filter jugs seem convenient… until you’re constantly refilling them, waiting for water to filter, replacing cartridges and losing half your fridge space. There’s an easier way to get filtered water. The way that over 200,000 UK homes uProduct/serviceService Business
- Calm🎧 Bilateral stimulation can help you regulate ❌ No matter what you've tried before, EMDR-inspired bilateral audio works differently — on your nervous system itself. 🏆 Experience Calm's Bilateral Stimulation! Trusted by millions worldwide.Product/serviceService Business
- TrybelloPlease STOP trying to regrow your hair. I know that sounds crazy, but I’m a board certified dermatologist and most products just make your hair loss worse!! I finally found a product that actually works for menopausal hair loss and blocksBrandFashion
- Christian BischoffDie Manifestation Days 2026: LIVE mit Christian Bischoff Du manifestierst jeden Tag. Nur meistens das, was Du gar nicht willst. An 3 kostenfreien Live-Abenden findest Du Deine drei stärksten Glaubenssätze, formst daraus neue ÜberzeugungenPublic figureEntertainment
Amazon traction
- Best BSR 46124 · 90d improvement 47%
- Best BSR 46124 · 90d improvement 47%
- @undogummies: 14,744 followersUNDO + drink = wake up like you didn’t. ✨award winning pre-alcohol gummies. @target @amazon @tiktokshop
- @undogummies: 14,742 followersUNDO + drink = wake up like you didn’t. ✨award winning pre-alcohol gummies. @target @amazon @tiktokshop
TikTok
- @undogummies: 974 followers · 5,224 hearts · 90 videosUNDO + drink = wake up like you didn’t. ✨award winning pre-alcohol gummies. @target @Amazon
- @undogummies: 974 followers · 5,224 hearts · 90 videosUNDO + drink = wake up like you didn’t. ✨award winning pre-alcohol gummies. @target @Amazon
USPTO trademarks
No uspto trademarks signals captured.
Reddit organic
- 3 Reddit mentions across 3 subreddits (organic)
- 3 Reddit mentions across 3 subreddits (organic)
Google Trends
- Google Trends for "UNDO Gummies" — rising, avg90d 18, peak 100
- Google Trends for "UNDO Gummies" — rising, avg90d 19, peak 100
- Category trend "supplement" — rising, avg90d 50
AI thesis
- PASS — UNDO is a pre-alcohol DHM gummy supplement, which sits outside Jeff's food & beverage mandate despite genuinely strong early traction. The brand has scaled to 1,000+ doors including Target nationwide and 116 Raley's stores following an $1M seed round (Nosh, 08/18/2026), Amazon BSR improved a median 47% to ~46K in Health & Household, and Google Trends shows a rising brand slope with a 90-day avg of 18 and a peak of 100. Category fit — not signal quality — is the blocker; if Jeff ever opens
- WATCH — UNDO Gummies is a pre-alcohol DHM gummy that just landed a nationwide Target rollout following a $1M seed round (BevNET, 08/18/2026) and 116 Raley's doors (06/30/2026), with Amazon BSR improving 47% median across SKUs (best BSR ~46,124 in Health & Household). However, this is a supplement (hangover recovery), not core food & beverage, which puts it outside Jeff's stated scope. Traction is real — 30 live Meta ads, rising Google Trends for both brand and category, organic Reddit chatter ac