Signal trace · supplement (gummies)
UNDO Gummies
Every press hit, ad, BSR data point, Instagram metric, and Claude thesis the pipeline used to score UNDO Gummies. Click any signal to inspect the source.
At a glance
Founded
2025
HQ
Los Angeles, CA
Total raised
$1.0M
Last round
Seed · Aug 2026
Founders
Ben Delamont · Co-Founder & CEO,Jen Delamont · Co-Founder & COO,Kevin Mai · Co-Founder & CMO
Retailers
TargetRaley'sAmazonTikTok ShopMGM Resorts
Instagram
TikTok
Rhymes with
Cheers (formerly Thrive+)
Both are DHM-anchored hangover-support brands targeting modern drinking culture, though UNDO differentiates on gummy format and Gen Z nightlife branding vs. Cheers' capsule/powder lineup.
Jeff's verdict
Your vote biases future scoring. Hot = +8. Pass = -15.
Composite score
48/100
+5 vs prior run
Score label
Research
90% confidence
Signals captured
43
8 sources live
Scoring runs
3
since 8/24/2026
Rubric breakdown
Traction & velocity13/25
Team pedigree10/20
Authenticity / fit5/20
Capital signal (pre-raise)6/15
Category timing11/12
Defensibility3/8
Scoring rationale
PASS on category fit — UNDO is a DHM-based pre-alcohol hangover gummy (supplement), not food & beverage, so it falls outside Jeff's core scope. That said, the traction is real: BevNET reported an $1M seed round and Target nationwide launch (08/18/2026), 116 Raley's doors (06/30/2026), and Amazon BSR improved 46% (avg 90d 84,506 → current 45,526) across four ASINs. Founders also claim >1,000 doors in year one and outsold Liquid I.V. 5:1 at MGM Resorts, but IG at 14.8K and TikTok at only 975 followers suggest owned-social is lagging the retail push. Traction: 4 press · 30 ads · BSR Δ46% · TikTok 975 → 13/25 Authenticity: IG 14,819 · TT 975 · -4 Amazon reviews · 2 subreddits → 5/20 Capital: 1 funding press (penalty 5) · TM sweet-spot no · 30 ads → 6/15 (higher = pre-raise) Category timing: supplement (gummies) trend rising · brand trend rising → 11/12 Out of food+bev scope — will not surface on pipeline.
Score history
- Aug 31, 03:05 AM48
- Aug 24, 10:13 AM43
- Aug 24, 03:08 AM48
Signal sources
Press signal
- Convenience Store News Unveils Winners of 2025 Best New Products Awards
- UNDO Gummies Debuts at Target Stores Nationwide Following $1M Seed Round
- UNDO Gummies Launches in 116 Raley’s Stores Across Northern California and Nevada
- Honoring the Best New Products of 2025
- UNDO Gummies Debuts at Target Stores Nationwide Following $1M Seed Round
- UNDO Gummies Launches in 116 Raley’s Stores Across Northern California and Nevada
- UNDO Gummies Debuts at Target Stores Nationwide Following $1M Seed Round
- UNDO Gummies Launches in 116 Raley’s Stores Across Northern California and Nevada
Ad activity
- Domain Featured PropertiesJust Sold! Renovate and Extend (stca) in a Coveted PositionReal EstateReal Estate
- 28 Day Lymphatic Reset PlanIf your body doesn't feel like itself — this is why. Tense neck. Anxious mind. Exhausted body. Weight that won't shift. Waking at 3am. Snapping at people you love. This is stuck vagus nerve. ✅ Release neck and shoulder tension ✅ Calm anxieSports & RecreationOther
- Body & BraGoodbye heavy breasts! Hello all-day comfort. ☁️ Finally, a bra specially designed for larger cup sizes. Supports without pain, wires, or red strap marks, even for DD+ cups. 😌 Don't miss out on our 50% Off offer, with limited stock availClothing (Brand)LingerieClothingFashion
- memoryOSmemoryOS combines gamified micro lessons with pre-made virtual mind palaces to improve your memory skills drastically. Proprietary technology and scientifically proven methods. Co-founded by 2X World Memory Champion Jonas von Essen.App pageApp/Software
- Nom OriginalsNom OriginalsClothing (Brand)Fashion
- Lea Clothing CoLea Clothing CoInterestEntertainment
- Toyota MalaysiaToyota MalaysiaCarsAutomotive
- Plant ParentPlant ParentApp pageApp/Software
- LainlyYour faith deserves better than jewelry that gives up after a few weeks. 🙏Jewelry/watchesJewelry/Watches
- DECJUBADECJUBAWomen's ClothingFashion
- Christian BischoffDie Manifestation Days 2026: LIVE mit Christian Bischoff Du manifestierst jeden Tag. Nur meistens das, was Du gar nicht willst. An 3 kostenfreien Live-Abenden findest Du Deine drei stärksten Glaubenssätze, formst daraus neue ÜberzeugungenPublic figureEntertainment
- TrybelloPlease STOP trying to regrow your hair. I know that sounds crazy, but I’m a board certified dermatologist and most products just make your hair loss worse!! I finally found a product that actually works for menopausal hair loss and blocksBrandFashion
Amazon traction
- Best BSR 45521 · 90d improvement 46%
- Best BSR 46124 · 90d improvement 47%
- Best BSR 46124 · 90d improvement 47%
- @undogummies: 14,819 followersUNDO + drink = wake up like you didn’t. ✨award winning pre-alcohol gummies. @target @amazon @tiktokshop
- @undogummies: 14,744 followersUNDO + drink = wake up like you didn’t. ✨award winning pre-alcohol gummies. @target @amazon @tiktokshop
- @undogummies: 14,742 followersUNDO + drink = wake up like you didn’t. ✨award winning pre-alcohol gummies. @target @amazon @tiktokshop
TikTok
- @undogummies: 975 followers · 5,225 hearts · 90 videosUNDO + drink = wake up like you didn’t. ✨award winning pre-alcohol gummies. @target @Amazon
- @undogummies: 974 followers · 5,224 hearts · 90 videosUNDO + drink = wake up like you didn’t. ✨award winning pre-alcohol gummies. @target @Amazon
- @undogummies: 974 followers · 5,224 hearts · 90 videosUNDO + drink = wake up like you didn’t. ✨award winning pre-alcohol gummies. @target @Amazon
USPTO trademarks
No uspto trademarks signals captured.
Reddit organic
- 2 Reddit mentions across 2 subreddits (organic)
- 3 Reddit mentions across 3 subreddits (organic)
- 3 Reddit mentions across 3 subreddits (organic)
Google Trends
- Google Trends for "UNDO Gummies" — rising, avg90d 21, peak 100
- Category trend "supplement (gummies)" — rising, avg90d 16
- Google Trends for "UNDO Gummies" — rising, avg90d 18, peak 100
- Category trend "supplement" — rising, avg90d 50
- Google Trends for "UNDO Gummies" — rising, avg90d 19, peak 100
AI thesis
- PASS on category fit — UNDO is a DHM-based pre-alcohol hangover gummy (supplement), not food & beverage, so it falls outside Jeff's core scope. That said, the traction is real: BevNET reported an $1M seed round and Target nationwide launch (08/18/2026), 116 Raley's doors (06/30/2026), and Amazon BSR improved 46% (avg 90d 84,506 → current 45,526) across four ASINs. Founders also claim >1,000 doors in year one and outsold Liquid I.V. 5:1 at MGM Resorts, but IG at 14.8K and TikTok at only 975 follo
- PASS — UNDO is a pre-alcohol DHM gummy supplement, which sits outside Jeff's food & beverage mandate despite genuinely strong early traction. The brand has scaled to 1,000+ doors including Target nationwide and 116 Raley's stores following an $1M seed round (Nosh, 08/18/2026), Amazon BSR improved a median 47% to ~46K in Health & Household, and Google Trends shows a rising brand slope with a 90-day avg of 18 and a peak of 100. Category fit — not signal quality — is the blocker; if Jeff ever opens
- WATCH — UNDO Gummies is a pre-alcohol DHM gummy that just landed a nationwide Target rollout following a $1M seed round (BevNET, 08/18/2026) and 116 Raley's doors (06/30/2026), with Amazon BSR improving 47% median across SKUs (best BSR ~46,124 in Health & Household). However, this is a supplement (hangover recovery), not core food & beverage, which puts it outside Jeff's stated scope. Traction is real — 30 live Meta ads, rising Google Trends for both brand and category, organic Reddit chatter ac