Signal trace · supplement (condition-specific)
Snap Supplements
Every press hit, ad, BSR data point, Instagram metric, and Claude thesis the pipeline used to score Snap Supplements. Click any signal to inspect the source.
At a glance
Founded
2016
HQ
Wilmington, USA (per Tracxn; note Tracxn lists 2018, LinkedIn lists 2016)
Total raised
—
Last round
Bootstrapped / Unfunded
Founders
A. Alomov · Co-Founder & CMO
Retailers
Amazon
Instagram
TikTok
Rhymes with
Force Factor
Both are Amazon-forward, condition-specific men's health supplement brands (nitric oxide, prostate, testosterone) that scaled via performance marketing rather than modern DTC brand-building.
Jeff's verdict
Your vote biases future scoring. Hot = +8. Pass = -15.
Composite score
41/100
—
Score label
Research
83% confidence
Signals captured
11
7 sources live
Scoring runs
1
first run
Rubric breakdown
Traction & velocity7/25
Team pedigree10/20
Authenticity / fit6/20
Capital signal (pre-raise)8/15
Category timing7/12
Defensibility3/8
Scoring rationale
PASS — Snap Supplements is a men's condition-specific supplement brand (prostate, nitric oxide, hair growth) that falls outside Jeff's food & beverage mandate. Even setting scope aside, the company was founded in 2016 and has been operating for ~9 years unfunded per LinkedIn/Tracxn, with an NBJ 2024 Leadership & Growth Award suggesting it is already a scaled operator rather than a pre-Series A discovery. Amazon signal is mixed (best BSR 5,019 on the NO+Prostate bundle, but trending -20% over 90 days) and social presence is negligible (IG 5 followers, TikTok 7). Traction: 0 press · 30 ads · BSR Δ15% · TikTok 7 → 7/25 Authenticity: IG 5 · TT 7 · -4 Amazon reviews · 8 subreddits → 6/20 Capital: 0 funding press (penalty 3) · TM sweet-spot no · 30 ads → 8/15 (higher = pre-raise) Category timing: supplement (condition-specific) trend flat · brand trend rising → 7/12 Out of food+bev scope — will not surface on pipeline.
Score history
- Jul 2, 06:53 AM41
Signal sources
Press signal
No press signal signals captured.
Ad activity
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Amazon traction
- Best BSR 5019 · 90d improvement 15%
- @snapsupplements: 5 followers
TikTok
- @snapsupplements: 7 followers · 0 hearts · 0 videos
USPTO trademarks
No uspto trademarks signals captured.
Reddit organic
Google Trends
- Google Trends for "Snap Supplements" — rising, avg90d 59, peak 100
AI thesis
- PASS — Snap Supplements is a men's condition-specific supplement brand (prostate, nitric oxide, hair growth) that falls outside Jeff's food & beverage mandate. Even setting scope aside, the company was founded in 2016 and has been operating for ~9 years unfunded per LinkedIn/Tracxn, with an NBJ 2024 Leadership & Growth Award suggesting it is already a scaled operator rather than a pre-Series A discovery. Amazon signal is mixed (best BSR 5,019 on the NO+Prostate bundle, but trending -20% over 90