Signal trace · supplement (liposomal glutathione)

Rho Nutrition

Every press hit, ad, BSR data point, Instagram metric, and Claude thesis the pipeline used to score Rho Nutrition. Click any signal to inspect the source.

passrhonutrition.com ↗last scored 7/13/2026
← Pipeline

At a glance

Founded
2022
HQ
—
Total raised
—
Last round
—
Founders
Ryan Bishop · Co-Founder,George Padilla · Co-Founder
Retailers
AmazonDTC (rhonutrition.com)
Instagram
@rhonutrition

Rhymes with

Cymbiotika

Both are science-forward, liposomal-delivery liquid supplement brands with premium pricing, physician endorsements, and a broad multi-SKU longevity/cellular-health catalog sold DTC and on Amazon.

Jeff's verdict

Your vote biases future scoring. Hot = +8. Pass = -15.

Composite score
35/100
—
Score label
Research
69% confidence
Signals captured
9
5 sources live
Scoring runs
1
first run

Rubric breakdown

Traction & velocity
6/25
Team pedigree
10/20
Authenticity / fit
7/20
Capital signal (pre-raise)
5/15
Category timing
4/12
Defensibility
3/8
Scoring rationale
PASS — Rho Nutrition is a liposomal supplement brand (glutathione, NAD+, creatine, collagen, berberine), which sits outside Jeff's food & beverage mandate. Even setting scope aside, the traction is mid-tier: best Amazon ASIN sits at BSR 1,699 in Health & Household with a -4% 90-day trend (softening), IG at 112K but TikTok only 5,682 followers on 231 videos (poor velocity per post), and 30 live Meta ads suggests paid-heavy acquisition. Founded 2022 by Ryan Bishop and George Padilla with no disclosed funding, but the category (liposomal supplements) is crowded with Quicksilver, Cymbiotika, and Pure Encapsulations already owning the science-forward positioning.
Traction: 0 press · 30 ads · BSR Δ-4% · TikTok 5,682 → 6/25
Authenticity: IG 112,673 · TT 5,682 · -4 Amazon reviews · 0 subreddits → 7/20
Capital: 0 funding press (penalty 3) · TM sweet-spot no · 30 ads → 5/15 (higher = pre-raise)
Category timing: supplement (liposomal glutathione) trend flat · brand trend flat → 4/12
Out of food+bev scope — will not surface on pipeline.

Score history

  • Jul 13, 10:18 AM35
    69% confidence · Research

Signal sources

Press signal

SerpAPI · Google News · 0

No press signal signals captured.

Ad activity

Foreplay · 5
  • Thomas Cook India
    Thomas Cook India
    Travel CompanyTravel
    foreplay.ad · live_ad · 75% conf · 7/13/2026
  • My Awfis
    💼 Missed your productive office vibe? Get it back with the Awfis Day Pass — bring your work buddy along and power through your goals! 👉 Starting at just ₹199/day.
    OrganizationBusiness/Professional
    foreplay.ad · live_ad · 75% conf · 7/13/2026
  • Healthy Dog 24/7
    Dog mums & dads: if your pup’s breath is still knocking you out, it’s NOT your fault. You’ve tried the dental sticks. The special food. The brushing (when you can manage it). But the smell… keeps… coming… back. Here’s the hard truth: most
    Pet ServicePets
    foreplay.ad · live_ad · 75% conf · 7/13/2026
  • Get.jcked
    Summer is closer than you think. 🌊 If you’re still hiding your midsection under hoodies, it’s time to flip the switch. I trained 5 days a week. Ate clean. But nothing changed… until I tried this delicious fat-burning shot. For months, I d
    Vitamins/supplementsHealth/Wellness
    foreplay.ad · live_ad · 75% conf · 7/13/2026
  • Beauty From Bees
    Ladies, are you noticing dryness and dullness on your body? Discover the ultimate natural solution for your body designed to deeply nourish and rejuvenate your skin. Expertly formulated to target dryness, our products restore essential hy
    Health/beautyBeauty
    foreplay.ad · live_ad · 75% conf · 7/13/2026

Amazon traction

Keepa · Jungle Scout · 1
  • Best BSR 1699 · 90d improvement -4%
    B0BQ3ZNK64 · BSR #1,699B0CRN6TSG2 · BSR #2,398B0D63NF2HH · BSR #7,781
    keepa · amazon_bsr · 85% conf · 7/13/2026

Instagram

Apify · 1
  • @rhonutrition: 112,673 followers
    Science-backed liquid vitamin therapy. Superior absorption, real results. Anti-placebo | Breakthrough Science | Clean & Safe
    @rhonutrition · 112,673 followers · 446 posts · avg engagement 56
    apify.instagram · social_followers · 85% conf · 7/13/2026

TikTok

Apify · 1
  • @rhonutrition: 5,682 followers · 30,000 hearts · 231 videos
    Science-backed supplements. Real results. Clean & safe. www.rhonutrition.com
    @rhonutrition · 5,682 followers · 30,000 hearts · 231 videos
    apify.tiktok · tiktok_followers · 80% conf · 7/13/2026

USPTO trademarks

USPTO TSDR · 0

No uspto trademarks signals captured.

Reddit organic

SerpAPI · reddit.com · 0

No reddit organic signals captured.

Google Trends

SerpAPI · google_trends · 0

No google trends signals captured.

AI thesis

Claude Opus 4.7 · 1
  • PASS — Rho Nutrition is a liposomal supplement brand (glutathione, NAD+, creatine, collagen, berberine), which sits outside Jeff's food & beverage mandate. Even setting scope aside, the traction is mid-tier: best Amazon ASIN sits at BSR 1,699 in Health & Household with a -4% 90-day trend (softening), IG at 112K but TikTok only 5,682 followers on 231 videos (poor velocity per post), and 30 live Meta ads suggests paid-heavy acquisition. Founded 2022 by Ryan Bishop and George Padilla with no disclo
    verdict PASS
    claude.synthesis · thesis · 80% conf · 7/13/2026
●Reading live from Supabase deal_flow · brand_id rho-nutrition · 9 signals on file.