Signal trace · beverage (non-alc nootropic)

NOOT Drinks

Every press hit, ad, BSR data point, Instagram metric, and Claude thesis the pipeline used to score NOOT Drinks. Click any signal to inspect the source.

watchnootdrink.com ↗last scored 7/2/2026
← Pipeline

At a glance

Founded
2025
HQ
Australia
Total raised
—
Last round
—
Founders
—
Retailers
Paramount Liquor (AU)Sprouts Farmers Market (US)
Instagram
@nootdrink
TikTok
—

Rhymes with

Three Spirit

Both position as premium, mood-forward functional elixirs using nootropic/adaptogen blends to replace the cocktail occasion rather than compete on 'zero-proof' framing.

Jeff's verdict

Your vote biases future scoring. Hot = +8. Pass = -15.

Composite score
31/100
—
Score label
Research
55% confidence
Signals captured
7
5 sources live
Scoring runs
1
first run

Rubric breakdown

Traction & velocity
3/25
Team pedigree
10/20
Authenticity / fit
4/20
Capital signal (pre-raise)
8/15
Category timing
3/12
Defensibility
3/8
Scoring rationale
WATCH — NOOT Drinks is an Australian non-alcoholic 'mood-enhancing' RTD cocktail brand (founded 2025 per LinkedIn) that has begun expanding into US retail via Sprouts, but the public signal set is thin. Positive markers include a Paramount Liquor AU distribution partnership announced 02/14/2024 and a Sprouts nationwide launch reported by Mass Market Retailers, plus organic Reddit chatter in r/Nootropics. Counterweights: zero live Foreplay ads, no NOOT-branded Amazon presence (Keepa returns only competitor ASINs like FOCUSAID BSR 7,683 and NOOMA BSR 17,474), no IG/TikTok scrape data, and a falling Google Trends line (avg90d = 1). Category is on-thesis food/bev but traction evidence is too sparse to move beyond watch.
Traction: 3 press · 0 ads · BSR Δ0% · TikTok — → 3/25
Authenticity: IG — · TT — · -4 Amazon reviews · 1 subreddits → 4/20
Capital: 0 funding press (penalty 0) · TM sweet-spot no · 0 ads → 8/15 (higher = pre-raise)
Category timing: beverage (non-alc nootropic) trend flat · brand trend falling → 3/12

Score history

  • Jul 2, 06:50 AM31
    55% confidence · Research

Signal sources

Press signal

SerpAPI · Google News · 3

Ad activity

Foreplay · 0

No ad activity signals captured.

Amazon traction

Keepa · Jungle Scout · 1
  • Best BSR 7683 · 90d improvement 0%
    B06XCFT374 · BSR #7,683B0FN8LM37X · BSR #160,857B0F1ZPYF3B · BSR #70,594
    keepa · amazon_bsr · 85% conf · 7/2/2026

Instagram

Apify · 0

No instagram signals captured.

TikTok

Apify · 0

No tiktok signals captured.

USPTO trademarks

USPTO TSDR · 0

No uspto trademarks signals captured.

Reddit organic

SerpAPI · reddit.com · 1

Google Trends

SerpAPI · google_trends · 1
  • Google Trends for "NOOT Drinks" — falling, avg90d 1, peak 100
    ↘ slope falling · avg90d 1 · peak 100
    serpapi.trends · google_trends_brand · 70% conf · 7/2/2026

AI thesis

Claude Opus 4.7 · 1
  • WATCH — NOOT Drinks is an Australian non-alcoholic 'mood-enhancing' RTD cocktail brand (founded 2025 per LinkedIn) that has begun expanding into US retail via Sprouts, but the public signal set is thin. Positive markers include a Paramount Liquor AU distribution partnership announced 02/14/2024 and a Sprouts nationwide launch reported by Mass Market Retailers, plus organic Reddit chatter in r/Nootropics. Counterweights: zero live Foreplay ads, no NOOT-branded Amazon presence (Keepa returns only
    verdict WATCH
    claude.synthesis · thesis · 80% conf · 7/2/2026
●Reading live from Supabase deal_flow · brand_id noot-drinks · 7 signals on file.