Signal trace · supplement (gummy)
Lemme
Every press hit, ad, BSR data point, Instagram metric, and Claude thesis the pipeline used to score Lemme. Click any signal to inspect the source.
At a glance
Rhymes with
Olly
Mass-market gummy-forward wellness brand that scaled via retail ubiquity and lifestyle branding before being acquired — Lemme is running the same playbook with celebrity accelerant.
Jeff's verdict
Your vote biases future scoring. Hot = +8. Pass = -15.
Composite score
50/100
-3 vs prior run
Score label
Research
69% confidence
Signals captured
27
5 sources live
Scoring runs
3
since 7/6/2026
Rubric breakdown
Traction & velocity12/25
Team pedigree10/20
Authenticity / fit16/20
Capital signal (pre-raise)5/15
Category timing4/12
Defensibility3/8
Scoring rationale
PASS — Lemme is a Kourtney Kardashian Barker-founded gummy supplement brand, which is (a) out of Jeff's food & beverage scope and (b) already well past pre-Series A stage, reportedly at ~$200M revenue per Forbes (May 2026) and rolling into 2,000+ Walmart doors on Jan 1, 2026. Amazon Keepa shows Lemme Sleep at BSR 559 in Health & Household with 7% 30-day improvement, and TikTok sits at 824K followers / 21.7M hearts across 509 videos — real traction, but this is a scaled celebrity brand, not a pre-seed opportunity. Recommend no further pipeline time. Traction: 0 press · 30 ads · BSR Δ0% · TikTok 824,300 → 12/25 Authenticity: IG 741,108 · TT 824,300 · -4 Amazon reviews · 0 subreddits → 16/20 Capital: 0 funding press (penalty 3) · TM sweet-spot no · 30 ads → 5/15 (higher = pre-raise) Category timing: supplement (gummy) trend flat · brand trend flat → 4/12 Out of food+bev scope — will not surface on pipeline.
Score history
- Jul 27, 03:10 AM50
- Jul 20, 03:06 AM53
- Jul 6, 03:03 AM50
Signal sources
Press signal
No press signal signals captured.
Ad activity
- Tori Repa✈️ Summer means visitors and trips, and a simple seated routine travels along without a fuss. BetterMe's Chair Yoga goes wherever there's a chair, gentle stretches you follow sitting down, no equipment to pack at all. 💛 Imagine keeping yHealth/beautyBeauty
- Tracker DanThe best shooters use their ears as much as their eyes. ARM NEXT FieldOps Tactical Earbuds give you a serious edge with 4X sound amplification — picking up what matters most, from farther away than ever before. The moment you pull the trigShooting & HuntingOther
- Tori Repa✈️ Summer means visitors and trips, and a simple seated routine travels along without a fuss. BetterMe's Chair Yoga goes wherever there's a chair, gentle stretches you follow sitting down, no equipment to pack at all. 💛 Imagine keeping yHealth/beautyBeauty
- Tracker DanThe best shooters use their ears as much as their eyes. ARM NEXT FieldOps Tactical Earbuds give you a serious edge with 4X sound amplification — picking up what matters most, from farther away than ever before. The moment you pull the trigShooting & HuntingOther
- Tracker DanThe best shooters use their ears as much as their eyes. ARM NEXT FieldOps Tactical Earbuds give you a serious edge with 4X sound amplification — picking up what matters most, from farther away than ever before. The moment you pull the trigShooting & HuntingOther
- Geschenk-gut.shopGestresst? Drück einfach auf diesen Möwen-Schlüsselanhänger, um lustige Soundeffekte zu hören und ein helles LED-Licht zu sehen! Er lässt sich perfekt am Schlüsselbund oder Rucksack befestigen – ein unwiderstehlicher Stresskiller, den du amProduct/serviceService Business
- Forest Super FoodsInflammation support doesn’t have to start in a lab. Moringa is a nutrient-dense whole food traditionally used to support a healthy inflammatory response—but that doesn’t mean it’s right for everyone. Our nutritionist, Ange, created a freGrocery StoreFood/Drink
- Chiclila.co.ilChiclila.co.ilWomen's ClothingFashion
- shyam_dave_official✨Use Code: JULY30 & Save 30% | 72 Hours only✨ Tried oils, serums… even PRP? Still seeing hairfall? That’s because surface fixes can’t revive follicles weakened by stress, low ferritin, or DHT. Clinically studied SesZenBio™ restores root sProfileOther
- USA UpdatesUSA UpdatesBusiness CenterBusiness/Professional
- 클럽클리오햇님아 덤벼라! 한여름에도 뽀얀 피부 비결💕 목까지 바르는 톤업 선크림 7일간 개당 8천원대! 자연스러운 복숭아빛 생기 톤업은 물론, 칙칙한 기미 잡티 흔적까지 산뜻하게 커버돼요! ☀SPF 50+, PA++++ 자외선 차단지수 검증 완료 #구달 #올리브영 #구달선크림 #올리브영선크림 #톤업선크림 #파데프리선크림ShoppingAccessories
- Olivia Harper NutritionistInsulin Resistance Reset Challenge, feel more balanced, energized, and in control 💚 🥑 Enjoy simple blood sugar-friendly meals made to support insulin sensitivity 🥗 Ease sweet cravings, energy crashes & stubborn weight struggles with balaNutritionistHealth/Wellness
Amazon traction
- Best BSR 559 · 90d improvement 0%
- Best BSR 576 · 90d improvement 2%
- Best BSR 608 · 90d improvement -6%
- @lemme: 741,108 followersWellness made right, with expert formulations and clinically studied ingredients for results you can feel. Now available internationally on @iherb 🌍✨
- @lemme: 739,497 followersWellness made right, with expert formulations and clinically studied ingredients for results you can feel. Now available internationally on @iherb 🌍✨
- @lemme: 738,542 followersWellness made right, with expert formulations and clinically studied ingredients for results you can feel. Now available internationally on @iherb 🌍✨
TikTok
- @lemme: 824,300 followers · 21,700,000 hearts · 509 videosreal results never tasted better✨
- @lemme: 822,300 followers · 21,600,000 hearts · 497 videosreal results never tasted better✨
- @lemme: 820,500 followers · 21,600,000 hearts · 493 videosreal results never tasted better✨
USPTO trademarks
No uspto trademarks signals captured.
Reddit organic
No reddit organic signals captured.
Google Trends
No google trends signals captured.
AI thesis
- PASS — Lemme is a Kourtney Kardashian Barker-founded gummy supplement brand, which is (a) out of Jeff's food & beverage scope and (b) already well past pre-Series A stage, reportedly at ~$200M revenue per Forbes (May 2026) and rolling into 2,000+ Walmart doors on Jan 1, 2026. Amazon Keepa shows Lemme Sleep at BSR 559 in Health & Household with 7% 30-day improvement, and TikTok sits at 824K followers / 21.7M hearts across 509 videos — real traction, but this is a scaled celebrity brand, not a pre
- PASS — Lemme is a Kourtney Kardashian-founded beauty/wellness gummy brand, which is out of Jeff's food & beverage scope and already at ~$200M scale per Forbes (May 2026), far beyond pre-Series A entry. Tavily confirms the brand is in ~2,000 Walmart doors, #1 beauty ingestible at Target, and drove $13M through TikTok Shop in a single month (Nov 2025) — this is a mature growth-stage CPG, not an emerging bet. Amazon Keepa shows strong BSR positions (Lemme Purr at #576 in Health & Household, 11% 90d
- PASS — Lemme is a celebrity-founded (Kourtney Kardashian Barker + Simon Huck) supplement brand, which is out of Jeff's food & beverage scope and already at ~$200M revenue scale per Forbes (May 2026), far beyond pre-Series A. Signals confirm mature traction: Amazon BSR of 608 on Sleep gummies, 820K TikTok followers with 21.6M hearts, ~2,000 Walmart doors, and a reported $13M single-month on TikTok Shop in Nov 2025. This is a category leader, not an emerging bet — and it's ingestibles/wellness, no