Signal trace · supplement (womens greens powder)

Kiala Nutrition

Every press hit, ad, BSR data point, Instagram metric, and Claude thesis the pipeline used to score Kiala Nutrition. Click any signal to inspect the source.

passkialanutrition.com ↗last scored 7/2/2026
← Pipeline

At a glance

Founded
2023
HQ
—
Total raised
—
Last round
—
Founders
—
Retailers
AmazonDTC (kialanutrition.com)

Rhymes with

Bloom Nutrition

Female-skewed greens powder with TikTok-native distribution, celebrity/clinical endorsement, and Amazon as the primary velocity engine — Kiala is running the same playbook one cohort later.

Jeff's verdict

Your vote biases future scoring. Hot = +8. Pass = -15.

Composite score
35/100
—
Score label
Research
69% confidence
Signals captured
9
5 sources live
Scoring runs
1
first run

Rubric breakdown

Traction & velocity
7/25
Team pedigree
10/20
Authenticity / fit
6/20
Capital signal (pre-raise)
5/15
Category timing
4/12
Defensibility
3/8
Scoring rationale
PASS on category fit — Kiala Nutrition is a women's greens powder/gummy supplement, which falls outside Jeff's food & beverage mandate. That said, the traction is real: best-selling Mixed Berry SKU (B0C4BF219P) sits at BSR ~5,352 in Health & Household with 1,749 Jungle Scout reviews at a $39.95 price point, and TikTok has scaled to 77.7K followers / 79.2K hearts across 290 videos alongside 34.2K IG followers. LinkedIn positions the brand as '#1 Bestselling Super Foods on TikTok and Amazon' with 2M+ customers claimed, founded 2023, but with no disclosed funding — a legitimately interesting bootstrap story that simply isn't in scope for this fund.
Traction: 0 press · 30 ads · BSR Δ-10% · TikTok 77,700 → 7/25
Authenticity: IG 34,200 · TT 77,700 · -4 Amazon reviews · 0 subreddits → 6/20
Capital: 0 funding press (penalty 3) · TM sweet-spot no · 30 ads → 5/15 (higher = pre-raise)
Category timing: supplement (womens greens powder) trend flat · brand trend flat → 4/12
Out of food+bev scope — will not surface on pipeline.

Score history

  • Jul 2, 06:55 AM35
    69% confidence · Research

Signal sources

Press signal

SerpAPI · Google News · 0

No press signal signals captured.

Ad activity

Foreplay · 5
  • Boxhero Underwear
    Enfin, des boxers premium réinventés qui offrent un confort incroyable toute la journée. Découvrez BoxHero 2.0 – la nouvelle version des célèbres boxers en bambou BoxHero. ✅ Nouvelle Balls Hero™ Pouch ✅ Fibres de bambou premium ✅ Garantie
    ClothingFashion
    foreplay.ad · live_ad · 75% conf · 7/2/2026
  • My Derma Dream
    I thought I had “bad under-eyes” until I learned this one collagen mistake… Dark circles and hollow under-eyes aren’t the real problem. The real issue is that most collagen products never reach the deeper skin layers where firmness and vol
    Health & BeautyBeauty
    foreplay.ad · live_ad · 75% conf · 7/2/2026
  • RIXO
    Rooted in female friendship. Built around the confidence it brings. RIXO x Billie is back.
    Clothing (Brand)Fashion
    foreplay.ad · live_ad · 75% conf · 7/2/2026
  • CrowdStrike
    Attacks by AI-enabled adversaries increased 89% in 2025. Get to know the latest adversary tradecraft in the industry's must-read cybersecurity report.
    BusinessBusiness/Professional
    foreplay.ad · live_ad · 75% conf · 7/2/2026
  • Bumpbyamo
    Harta creată pentru prieteni🗺️
    App PageApp/Software
    foreplay.ad · live_ad · 75% conf · 7/2/2026

Amazon traction

Keepa · Jungle Scout · 1
  • Best BSR 5352 · 90d improvement -10%
    B0CKBXPBLH · BSR #5,352B0C4BF219P · BSR #5,352B0DLJQ23CM · BSR #5,352
    keepa · amazon_bsr · 85% conf · 7/2/2026

Instagram

Apify · 1
  • @kialanutrition: 34,200 followers
    Your healthy gut’s yummy new bestie ✨ Expert-formulated with results you can feel 💚 NEW LE BDay Cake flavor just dropped ⬇️
    @kialanutrition · 34,200 followers · 68 posts · avg engagement 504
    apify.instagram · social_followers · 85% conf · 7/2/2026

TikTok

Apify · 1
  • @kialanutrition: 77,700 followers · 79,200 hearts · 290 videos
    Your healthy gut’s yummy new bestie ✨ Expert-formulated with results you can feel 💚 NEW BIRTHDAY CAKE GREENS just launched
    @kialanutrition · 77,700 followers · 79,200 hearts · 290 videos
    apify.tiktok · tiktok_followers · 80% conf · 7/2/2026

USPTO trademarks

USPTO TSDR · 0

No uspto trademarks signals captured.

Reddit organic

SerpAPI · reddit.com · 0

No reddit organic signals captured.

Google Trends

SerpAPI · google_trends · 0

No google trends signals captured.

AI thesis

Claude Opus 4.7 · 1
  • PASS on category fit — Kiala Nutrition is a women's greens powder/gummy supplement, which falls outside Jeff's food & beverage mandate. That said, the traction is real: best-selling Mixed Berry SKU (B0C4BF219P) sits at BSR ~5,352 in Health & Household with 1,749 Jungle Scout reviews at a $39.95 price point, and TikTok has scaled to 77.7K followers / 79.2K hearts across 290 videos alongside 34.2K IG followers. LinkedIn positions the brand as '#1 Bestselling Super Foods on TikTok and Amazon' with
    verdict PASS
    claude.synthesis · thesis · 80% conf · 7/2/2026
●Reading live from Supabase deal_flow · brand_id kiala-nutrition · 9 signals on file.