Signal trace · food (sugar-free chamoy condiment)

I Love Chamoy

Every press hit, ad, BSR data point, Instagram metric, and Claude thesis the pipeline used to score I Love Chamoy. Click any signal to inspect the source.

watchilovechamoy.com ↗last scored 7/2/2026
← Pipeline

At a glance

Founded
2021
HQ
McAllen, Texas
Total raised
—
Last round
Shark Tank appearance (S15E05, Oct 2023) — funding outcome not confirmed in signal bundle
Founders
Annie Leal · Founder & CEO
Retailers
WalmartH-E-BAmazon
Instagram
@ilovechamoy

Rhymes with

Siete Family Foods

Latina/Mexican-heritage founder building a better-for-you take on a traditional category, leveraging cultural authenticity and Texas retail (H-E-B) as the launchpad — Siete is the obvious archetype and now the direct competitor on-shelf.

Jeff's verdict

Your vote biases future scoring. Hot = +8. Pass = -15.

Composite score
53/100
—
Score label
Research
90% confidence
Signals captured
21
8 sources live
Scoring runs
1
first run

Rubric breakdown

Traction & velocity
21/25
Team pedigree
10/20
Authenticity / fit
11/20
Capital signal (pre-raise)
5/15
Category timing
3/12
Defensibility
3/8
Scoring rationale
WATCH. I Love Chamoy is a founder-led sugar-free chamoy sauce brand (Annie Leal, McAllen TX, founded 2021) with real cultural velocity — 412K TikTok followers, organic Reddit mentions across r/mexicanfood, r/sourcandy, r/1200isplenty, and confirmed retail in Walmart and H-E-B — but the traction signals are mixed: the flagship 3-pack Amazon BSR improved -57% (78K rank) while the pickle SKU sits at 482K, Google Trends for the brand is falling (avg 13, off a peak of 100), and Instagram is nearly dormant at 146 followers. Post-Shark Tank (S15, Oct 2023) and a reported $4M+ in cumulative sales per NBC DFW (10/22/2024), this is likely past pre-seed pricing and the 30 live ads span unrelated verticals suggesting Foreplay may be pulling noisy matches. Worth a call to clarify cap table and current run-rate before deciding.
Traction: 9 press · 30 ads · BSR Δ-23% · TikTok 412,400 → 21/25
Authenticity: IG 146 · TT 412,400 · -4 Amazon reviews · 9 subreddits → 11/20
Capital: 0 funding press (penalty 3) · TM sweet-spot no · 30 ads → 5/15 (higher = pre-raise)
Category timing: food (sugar-free chamoy condiment) trend flat · brand trend falling → 3/12
Out of food+bev scope — will not surface on pipeline.

Score history

  • Jul 2, 06:52 AM53
    90% confidence · Research

Signal sources

Press signal

SerpAPI · Google News · 9

Ad activity

Foreplay · 5
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    Enfin, des boxers premium réinventés qui offrent un confort incroyable toute la journée. Découvrez BoxHero 2.0 – la nouvelle version des célèbres boxers en bambou BoxHero. ✅ Nouvelle Balls Hero™ Pouch ✅ Fibres de bambou premium ✅ Garantie
    ClothingFashion
    foreplay.ad · live_ad · 75% conf · 7/2/2026
  • My Derma Dream
    I thought I had “bad under-eyes” until I learned this one collagen mistake… Dark circles and hollow under-eyes aren’t the real problem. The real issue is that most collagen products never reach the deeper skin layers where firmness and vol
    Health & BeautyBeauty
    foreplay.ad · live_ad · 75% conf · 7/2/2026
  • RIXO
    Rooted in female friendship. Built around the confidence it brings. RIXO x Billie is back.
    Clothing (Brand)Fashion
    foreplay.ad · live_ad · 75% conf · 7/2/2026
  • CrowdStrike
    Attacks by AI-enabled adversaries increased 89% in 2025. Get to know the latest adversary tradecraft in the industry's must-read cybersecurity report.
    BusinessBusiness/Professional
    foreplay.ad · live_ad · 75% conf · 7/2/2026
  • Bumpbyamo
    Harta creată pentru prieteni🗺️
    App PageApp/Software
    foreplay.ad · live_ad · 75% conf · 7/2/2026

Amazon traction

Keepa · Jungle Scout · 1

Instagram

Apify · 1
  • @ilovechamoy: 146 followers
    Nos encargamos de cada detalle de tu mesa de dulces. Personalizamos los dulces acorde a la temática y colores de tu evento. Mesas desde 20 personas
    @ilovechamoy · 146 followers · 37 posts · avg engagement 4
    apify.instagram · social_followers · 85% conf · 7/2/2026

TikTok

Apify · 1
  • @ilovechamoy: 412,400 followers · 23,600,000 hearts · 4212 videos
    SUGAR FREE CHAMOY CANDY
    @ilovechamoy · 412,400 followers · 23,600,000 hearts · 4,212 videos
    apify.tiktok · tiktok_followers · 80% conf · 7/2/2026

USPTO trademarks

USPTO TSDR · 0

No uspto trademarks signals captured.

Reddit organic

SerpAPI · reddit.com · 1

Google Trends

SerpAPI · google_trends · 2
  • Google Trends for "I Love Chamoy" — falling, avg90d 13, peak 100
    ↘ slope falling · avg90d 13 · peak 100
    serpapi.trends · google_trends_brand · 70% conf · 7/2/2026
  • Category trend "food (sugar-free chamoy condiment)" — flat, avg90d 0
    → slope flat · avg90d 0 · peak 100
    serpapi.trends · google_trends_category · 65% conf · 7/2/2026

AI thesis

Claude Opus 4.7 · 1
  • WATCH. I Love Chamoy is a founder-led sugar-free chamoy sauce brand (Annie Leal, McAllen TX, founded 2021) with real cultural velocity — 412K TikTok followers, organic Reddit mentions across r/mexicanfood, r/sourcandy, r/1200isplenty, and confirmed retail in Walmart and H-E-B — but the traction signals are mixed: the flagship 3-pack Amazon BSR improved -57% (78K rank) while the pickle SKU sits at 482K, Google Trends for the brand is falling (avg 13, off a peak of 100), and Instagram is nearly do
    verdict WATCH
    claude.synthesis · thesis · 80% conf · 7/2/2026
●Reading live from Supabase deal_flow · brand_id i-love-chamoy · 21 signals on file.