Signal trace · beverage (non-alcoholic)
Hopr
Every press hit, ad, BSR data point, Instagram metric, and Claude thesis the pipeline used to score Hopr. Click any signal to inspect the source.
At a glance
Founded
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HQ
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Total raised
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Last round
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Founders
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Retailers
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Instagram
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TikTok
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Jeff's verdict
Your vote biases future scoring. Hot = +8. Pass = -15.
Composite score
60/100
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Score label
Watch
80% confidence
Signals captured
17
4 sources live
Scoring runs
1
first run
Rubric breakdown
Traction & velocity18/25
Team pedigree10/20
Authenticity / fit7/20
Capital signal (pre-raise)15/15
Category timing6/12
Defensibility4/8
Scoring rationale
WATCH — HOPR is an Australian non-alcoholic sparkling beverage startup that just closed a $3M+ seed round (announced 11/17–11/21 2025 across Business News Australia, Startup Daily, and Food & Drink Business), placing it in the same NA-adult-beverage lane that produced Lyre's. The press cluster is real and recent, but the rest of the signal bundle is thin for a US-focused fund: no verified Instagram, no Amazon presence (Keepa/Jungle Scout hits are unrelated golf apparel and weight plates), and the 30 'live ads' attributed by Foreplay span unrelated niches (Pawsionate gifts, Chinese-language gut-health creatives), suggesting account misattribution rather than true ad scale. Worth a tracking call to confirm retail doors, velocity, and US expansion intent before leaning in. Traction: 10 press · 30 ads · BSR Δn/a% → 18/25 Authenticity: no IG + -3 Amazon reviews → 7/20 Capital: 3 funding press + 30 ads + $0/mo Amazon → 15/15
Score history
- Jun 30, 09:13 PM60
Signal sources
Press signal
- Sparkling beverage startup HOPR raises more than $3m
- Non-alcoholic drinks startup Hopr raises $3 million Seed round
- I Feel It In My (Hop) Waters
- HOPR closes $3m+ round
- Bryon drinks startup Organica launches grownup non-alcoholic drinks with a herbal buzz
- No booze, no problem – here’s a list of the best spots for an alcohol-free sip in Brisbane
- Non-alcoholic spirits startup Lyre’s hits $500 million valuation on $37 million raise
- Lyre’s wallets are on fire after $34 million raise to boost global production
- Monash Uni students launch alcoholic seltzer brand Wonki via crowdfunding
- How the founder of non-alcoholic spirits brand Lyre's spotted a 'tectonic shift' to take on the world
Ad activity
- Pawsionate.comWhen words aren’t enough 🤍 gift her a little reminder that her angel pup is still riding with her. Customize yours: https://pawsionate.com/10033633526082GiftsAccessories
- MaguNafouklé břicho i po malém jídle? Možná je čas podpořit mikrobiom. 🌱Medical ServiceMedical
- 神农氏 - 胃多宝【胃痛、胃胀、胃酸倒流】一开始不理,严重了可能会发展到胃炎、胃溃疡甚至胃穿孔,真的是要快快调理‼️ . 随着年纪增长,胃黏膜也容易受损, 当我们的胃【保护层变薄】、【胃壁被胃酸侵蚀】, 就会导致长期胃痛、胃酸倒流、消化不良等问题,吃啥都不安心😰 . 胃病患者通常会出现 #胃痛 #胃胀气 #胃酸倒流 #消化不良 等症状, 有时还会伴随恶心呕吐,严重影响日常生活😭😭 . 如果你有以上症状,不用担心! 吃这款【神农氏 — Gastro 5 胃多宝】👇 🟠 【丹麦专Grocery StoreFood/Drink
- Logan RubleSay SHOP & I’ll send you the links to your DMs! 👙 Use code: LOG15 to save! https://liketk.it/6gMUe #cupshe #cupsheswimwear #cupshepartner #swimsuit #swimwearDigital CreatorEntertainment
- EmmaSee how Emma powerfully helps: ✔️Restore regular bowel movements ✔️Reduce painful bloating and constipation ✔️Crush unwanted food cravings and fight harmful gut bacteria Discover EMMA Now!Health/beautyBeauty
Amazon traction
- Best BSR n/a · 90d improvement n/a%
No instagram signals captured.
TikTok
No tiktok signals captured.
USPTO trademarks
No uspto trademarks signals captured.
Reddit organic
No reddit organic signals captured.
Google Trends
No google trends signals captured.
AI thesis
- WATCH — HOPR is an Australian non-alcoholic sparkling beverage startup that just closed a $3M+ seed round (announced 11/17–11/21 2025 across Business News Australia, Startup Daily, and Food & Drink Business), placing it in the same NA-adult-beverage lane that produced Lyre's. The press cluster is real and recent, but the rest of the signal bundle is thin for a US-focused fund: no verified Instagram, no Amazon presence (Keepa/Jungle Scout hits are unrelated golf apparel and weight plates), and th