Signal trace · beverage (functional/wellness drink)
Hiyo
Every press hit, ad, BSR data point, Instagram metric, and Claude thesis the pipeline used to score Hiyo. Click any signal to inspect the source.
At a glance
Rhymes with
Kin Euphorics
Adaptogen/nootropic-forward non-alc social tonic targeting the sober-curious occasion, sold through natural grocery and now mass.
Jeff's verdict
Your vote biases future scoring. Hot = +8. Pass = -15.
Composite score
51/100
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Score label
Research
90% confidence
Signals captured
42
8 sources live
Scoring runs
2
since 8/3/2026
Rubric breakdown
Traction & velocity17/25
Team pedigree10/20
Authenticity / fit6/20
Capital signal (pre-raise)8/15
Category timing7/12
Defensibility3/8
Scoring rationale
PASS — Hiyo is a strong brand but priced out of Jeff's pre-Series A mandate. Per Constellation Brands' own press release, Hiyo already took Ventures investment from Constellation and is distributed in 3,000+ doors including Whole Foods, Sprouts, and Vitamin Shoppe, with 500K annual case sales referenced by co-founder George Youmans. Amazon BSR of 1,868 (28% improvement vs. 90d avg) and a rising Google Trends slope confirm the momentum, but a Target launch (Parade, 3/24/2026) and Series A from a strategic mean valuation is well beyond seed check size. Traction: 15 press · 30 ads · BSR Δ28% · TikTok 24 → 17/25 Authenticity: IG 464 · TT 24 · -4 Amazon reviews · 9 subreddits → 6/20 Capital: 0 funding press (penalty 3) · TM sweet-spot no · 30 ads → 8/15 (higher = pre-raise) Category timing: beverage (functional/wellness drink) trend flat · brand trend rising → 7/12 Out of food+bev scope — will not surface on pipeline.
Score history
- Aug 10, 03:03 AM51
- Aug 3, 03:04 AM51
Signal sources
Press signal
- This Fan-Favorite Mood-Boosting ‘Social Tonic’ Line Is Now Available at Target
- Relaxation drinks boom as consumers seek calm
- The New Era Of Non-Alcoholic Beverages—Redefining Social Wellness
- Flavorful Tonic Variety Packs
- We Tasted 24 Adaptogen Drinks With a Trained Sommelier
- Functional non-alcoholic drinks: Innovation, opportunity and growth
- The 14 Best Adaptogen Drinks That’ll Boost Your Mood, Sans Alcohol
- Can You Drink Your Way to Wellness?
- Major Beverage Brand Expansions
- NEO consumers are replacing sugary sodas, alcohol with wellness drinks
- Hiyo Non-Alc Functional Seltzer, Adaptogens & Nootropics, 12 fl oz, 4pk | Passion Fruit Tangerine, Organic Social Tonic, Non-Alcoholic Beverage, Functional Drink, 30 Cals, Gluten Free, Vegan, Non-GMO
- Hiyo Non-Alc Functional Seltzer, Adaptogens & Nootropics, 12 fl oz, 4pk | Peach Mango, Organic Social Tonic, Non-Alcoholic Beverage, Functional Drink, 30 Cals, Gluten Free, Vegan, Non-GMO
Ad activity
- ناشيونال ايجيبت للسياحهالجوده لا تحتاج إلى وعود... بل إلى دليل. اتصل الان بقسم خدمه العملاء علي الرقم المختصر 17115 وانضم لعملاء ناشيونال ايجيبت للسياحه المميزون الشركة الأولى على مستوى العالم لموسم 2025 من حيث الالتزام وجودة الخدمات طبقًا لتصنيف وزاره الحجTravel CompanyTravel
- Konny BabyKonny BabyBaby goods/kids goodsKids/Baby
- Life360They have places to be. You have Life360. Let them explore with confidence, knowing help is always within reach. Stay close, not too close.SoftwareApp/Software
- Newmindstart of BodyNeurology-based brain fitness to banish any tension from your body and regulate your nervous system in 5-10 min a day. What you feel is not random — your brain is using outdated balance patterns. When your nervous system is tired, you feelEducationEducation
- Maria GarciaConsidering a roof replacement? 🏠 Discover the factors that influence metal roofing prices and find out what to expect in our comprehensive breakdown. Learn moreMagazineEntertainment
- Creamy fabricsThe Wildest Drop Yet 🐆 Ab einem Einkaufswert von 100 € erhältst du eine kostenlose Cap dazu. Nur 1000 Stück verfügbar, solange der Vorrat reicht 🧢Clothing (Brand)Fashion
- JulyTravel companyOther
- RascalsRascalsBaby goods/kids goodsKids/Baby
- Flamingals🎀Get your style on with our perfect Pants! 🔥More choices up to 80% offClothingFashion
- RunaiveteRed lights used to be .. until this guy showed 🚦 Meet my dashboard’s newest passenger — a cigar-chomping, beer-holding, zero-F’s-given old 🥃🚬😎 Grumpy, hilarious, and judging every driver Now every stoplight comes with a little 😤😂Product/serviceService Business
Amazon traction
- Best BSR 1868 · 90d improvement 28%
- Best BSR 2265 · 90d improvement 19%
- @hiyo: 464 followersin NAGOYA フリーランスのフォトレタッチャー。Photoshop使いの魔女。 今日の空ときどき日常。 手帳と文具アカウント→ @hiyo_stationery
- @hiyo: 464 followersin NAGOYA フリーランスのフォトレタッチャー。Photoshop使いの魔女。 今日の空ときどき日常。 手帳と文具アカウント→ @hiyo_stationery
TikTok
- @hiyo: 24 followers · 0 hearts · 0 videos
- @hiyo: 24 followers · 0 hearts · 0 videos
USPTO trademarks
No uspto trademarks signals captured.
Reddit organic
- 8 Reddit mentions across 9 subreddits (organic)
- 8 Reddit mentions across 8 subreddits (organic)
Google Trends
- Google Trends for "Hiyo" — rising, avg90d 51, peak 100
- Google Trends for "Hiyo" — rising, avg90d 53, peak 100
AI thesis
- PASS — Hiyo is a strong brand but priced out of Jeff's pre-Series A mandate. Per Constellation Brands' own press release, Hiyo already took Ventures investment from Constellation and is distributed in 3,000+ doors including Whole Foods, Sprouts, and Vitamin Shoppe, with 500K annual case sales referenced by co-founder George Youmans. Amazon BSR of 1,868 (28% improvement vs. 90d avg) and a rising Google Trends slope confirm the momentum, but a Target launch (Parade, 3/24/2026) and Series A from a
- PASS — Hiyo is a food & beverage brand (non-alc functional seltzer) and in-scope by category, but it is well past Jeff's pre-Series A window: Constellation Brands made a ventures investment (Feb 21, 2025), Live Nation followed on (Dec 2, 2025), and public reporting cites $19M raised alongside 500K+ cases sold annually, +212% YoY retail growth, 946 Target doors, national Costco rollout (Jan 7, 2026), and 3,000+ points of distribution including Whole Foods, Sprouts, and Vitamin Shoppe. Amazon BSR