Signal trace · supplement (clear whey protein)

Gramms

Every press hit, ad, BSR data point, Instagram metric, and Claude thesis the pipeline used to score Gramms. Click any signal to inspect the source.

passgrammsprotein.com ↗last scored 7/2/2026
← Pipeline

At a glance

Founded
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HQ
—
Total raised
—
Last round
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Founders
Gabriella · Co-founder (former collegiate athlete),Sommer · Co-founder
Retailers
AmazonDTC (grammsprotein.com / gramms.co)
Instagram
@gramms

Rhymes with

David Protein

Both are single-hero-SKU protein plays riding a 2025-2026 mainstream press wave, launching DTC + Amazon before broad retail with a clean-label, gut-friendly positioning.

Jeff's verdict

Your vote biases future scoring. Hot = +8. Pass = -15.

Composite score
52/100
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Score label
Research
90% confidence
Signals captured
16
8 sources live
Scoring runs
1
first run

Rubric breakdown

Traction & velocity
13/25
Team pedigree
10/20
Authenticity / fit
6/20
Capital signal (pre-raise)
8/15
Category timing
12/12
Defensibility
3/8
Scoring rationale
PASS on scope — Gramms is a clear whey protein supplement, not food & beverage, so it falls outside Jeff's core mandate despite genuinely strong bootstrap signals. That said, the traction is notable: Amazon BSR improved 55% (best ASIN at 10,784 in Health & Household), the sample-pack SKU jumped from 90d avg BSR of 42,952 to a current 19,126, and organic Reddit chatter across r/Protein, r/nutrition, and r/PetiteFitness confirms TikTok-driven pull. Category tailwind is real — GQ (Jan 2026) and Good Housekeeping (Jan 2026) both ran clear-protein explainers — but the supplement wrapper, negligible IG/TT owned audiences (53 and 45 followers), and lack of trademark or funding paper trail keep this out of pipeline for a F&B fund.
Traction: 4 press · 30 ads · BSR Δ55% · TikTok 45 → 13/25
Authenticity: IG 53 · TT 45 · -4 Amazon reviews · 8 subreddits → 6/20
Capital: 0 funding press (penalty 3) · TM sweet-spot no · 30 ads → 8/15 (higher = pre-raise)
Category timing: supplement (clear whey protein) trend rising · brand trend rising → 12/12
Out of food+bev scope — will not surface on pipeline.

Score history

  • Jul 2, 06:53 AM52
    90% confidence · Research

Signal sources

Press signal

SerpAPI · Google News · 4

Ad activity

Foreplay · 5
  • Boxhero Underwear
    Enfin, des boxers premium réinventés qui offrent un confort incroyable toute la journée. Découvrez BoxHero 2.0 – la nouvelle version des célèbres boxers en bambou BoxHero. ✅ Nouvelle Balls Hero™ Pouch ✅ Fibres de bambou premium ✅ Garantie
    ClothingFashion
    foreplay.ad · live_ad · 75% conf · 7/2/2026
  • My Derma Dream
    I thought I had “bad under-eyes” until I learned this one collagen mistake… Dark circles and hollow under-eyes aren’t the real problem. The real issue is that most collagen products never reach the deeper skin layers where firmness and vol
    Health & BeautyBeauty
    foreplay.ad · live_ad · 75% conf · 7/2/2026
  • RIXO
    Rooted in female friendship. Built around the confidence it brings. RIXO x Billie is back.
    Clothing (Brand)Fashion
    foreplay.ad · live_ad · 75% conf · 7/2/2026
  • CrowdStrike
    Attacks by AI-enabled adversaries increased 89% in 2025. Get to know the latest adversary tradecraft in the industry's must-read cybersecurity report.
    BusinessBusiness/Professional
    foreplay.ad · live_ad · 75% conf · 7/2/2026
  • Bumpbyamo
    Harta creată pentru prieteni🗺️
    App PageApp/Software
    foreplay.ad · live_ad · 75% conf · 7/2/2026

Amazon traction

Keepa · Jungle Scout · 1
  • Best BSR 10784 · 90d improvement 55%
    B0FL8C7ZVX · BSR #19,126B0DYFCD6QF · BSR #10,784B0DYFF9GKM · BSR #10,784
    keepa · amazon_bsr · 85% conf · 7/2/2026

Instagram

Apify · 1
  • @gramms: 53 followers
    LOUD PACK 🍁🔥
    @gramms · 53 followers · 97 posts
    apify.instagram · social_followers · 85% conf · 7/2/2026

TikTok

Apify · 1
  • @gramms: 45 followers · 0 hearts · 0 videos
    @gramms · 45 followers
    apify.tiktok · tiktok_followers · 80% conf · 7/2/2026

USPTO trademarks

USPTO TSDR · 0

No uspto trademarks signals captured.

Reddit organic

SerpAPI · reddit.com · 1

Google Trends

SerpAPI · google_trends · 2
  • Google Trends for "Gramms" — rising, avg90d 35, peak 100
    ↗ slope rising · avg90d 35 · peak 100
    serpapi.trends · google_trends_brand · 70% conf · 7/2/2026
  • Category trend "supplement (clear whey protein)" — rising, avg90d 41
    ↗ slope rising · avg90d 41 · peak 100
    serpapi.trends · google_trends_category · 65% conf · 7/2/2026

AI thesis

Claude Opus 4.7 · 1
  • PASS on scope — Gramms is a clear whey protein supplement, not food & beverage, so it falls outside Jeff's core mandate despite genuinely strong bootstrap signals. That said, the traction is notable: Amazon BSR improved 55% (best ASIN at 10,784 in Health & Household), the sample-pack SKU jumped from 90d avg BSR of 42,952 to a current 19,126, and organic Reddit chatter across r/Protein, r/nutrition, and r/PetiteFitness confirms TikTok-driven pull. Category tailwind is real — GQ (Jan 2026) and Goo
    verdict PASS
    claude.synthesis · thesis · 80% conf · 7/2/2026
●Reading live from Supabase deal_flow · brand_id gramms · 16 signals on file.