Signal trace · snack (organic dried fruit)

Fruit Bliss

Every press hit, ad, BSR data point, Instagram metric, and Claude thesis the pipeline used to score Fruit Bliss. Click any signal to inspect the source.

passwww.blissworld.com ↗last scored 7/20/2026
← Pipeline

At a glance

Founded
2011
HQ
Brooklyn, NY
Total raised
—
Last round
—
Founders
Susan Leone · Founder
Retailers
Erewhon (12 SoCal locations)Amazongrocery stores nationwide (unspecified)
Instagram
@fruitbliss

Rhymes with

Made in Nature

Both are long-standing organic dried-fruit brands competing on clean-label credentials and natural-channel distribution rather than viral DTC velocity.

Jeff's verdict

Your vote biases future scoring. Hot = +8. Pass = -15.

Composite score
31/100
—
Score label
Research
69% confidence
Signals captured
9
5 sources live
Scoring runs
1
first run

Rubric breakdown

Traction & velocity
6/25
Team pedigree
10/20
Authenticity / fit
3/20
Capital signal (pre-raise)
5/15
Category timing
4/12
Defensibility
3/8
Scoring rationale
PASS. Fruit Bliss is a 14-year-old (founded 2011) organic dried-fruit brand from Brooklyn — well past Jeff's pre-Series A window and showing decelerating, not accelerating, traction. Amazon BSR has worsened ~16% over 90 days across the core Turkish Figs and Tart Cherries SKUs (current BSR ~18,188), and social presence is negligible (IG 57 followers, TikTok 11 followers on what appears to be a squatted meme handle, not the brand). The recent Erewhon 12-door launch (per Specialty Food) is a nice retail data point but this is a mature, bootstrapped SMB — not a venture-scale pre-seed opportunity.
Traction: 0 press · 30 ads · BSR Δ-16% · TikTok 11 → 6/25
Authenticity: IG 57 · TT 11 · -4 Amazon reviews · 0 subreddits → 3/20
Capital: 0 funding press (penalty 3) · TM sweet-spot no · 30 ads → 5/15 (higher = pre-raise)
Category timing: snack (organic dried fruit) trend flat · brand trend flat → 4/12
Out of food+bev scope — will not surface on pipeline.

Score history

  • Jul 20, 03:11 AM31
    69% confidence · Research

Signal sources

Press signal

SerpAPI · Google News · 0

No press signal signals captured.

Ad activity

Foreplay · 5
  • Forest Super Foods
    Inflammation support doesn’t have to start in a lab. Moringa is a nutrient-dense whole food traditionally used to support a healthy inflammatory response—but that doesn’t mean it’s right for everyone. Our nutritionist, Ange, created a fre
    Grocery StoreFood/Drink
    foreplay.ad · live_ad · 75% conf · 7/20/2026
  • Chiclila.co.il
    Chiclila.co.il
    Women's ClothingFashion
    foreplay.ad · live_ad · 75% conf · 7/20/2026
  • shyam_dave_official
    ✨Use Code: JULY30 & Save 30% | 72 Hours only✨ Tried oils, serums… even PRP? Still seeing hairfall? That’s because surface fixes can’t revive follicles weakened by stress, low ferritin, or DHT. Clinically studied SesZenBio™ restores root s
    ProfileOther
    foreplay.ad · live_ad · 75% conf · 7/20/2026
  • USA Updates
    USA Updates
    Business CenterBusiness/Professional
    foreplay.ad · live_ad · 75% conf · 7/20/2026
  • Geschenk-gut.shop
    Gestresst? Drück einfach auf diesen Möwen-Schlüsselanhänger, um lustige Soundeffekte zu hören und ein helles LED-Licht zu sehen! Er lässt sich perfekt am Schlüsselbund oder Rucksack befestigen – ein unwiderstehlicher Stresskiller, den du am
    Product/serviceService Business
    foreplay.ad · live_ad · 75% conf · 7/20/2026

Amazon traction

Keepa · Jungle Scout · 1
  • Best BSR 18188 · 90d improvement -16%
    B00LWZYK0S · BSR #18,188B07B94PPG4 · BSR #18,189B00LWZYJZY · BSR #88,031
    keepa · amazon_bsr · 85% conf · 7/20/2026

Instagram

Apify · 1
  • @fruitbliss: 57 followers
    Niche Memes ☕️💵👑🕶🐻
    @fruitbliss · 57 followers · 5 posts · avg engagement 14
    apify.instagram · social_followers · 85% conf · 7/20/2026

TikTok

Apify · 1
  • @fruitbliss: 11 followers · 62 hearts · 2 videos
    @fruitbliss · 11 followers · 62 hearts · 2 videos
    apify.tiktok · tiktok_followers · 80% conf · 7/20/2026

USPTO trademarks

USPTO TSDR · 0

No uspto trademarks signals captured.

Reddit organic

SerpAPI · reddit.com · 0

No reddit organic signals captured.

Google Trends

SerpAPI · google_trends · 0

No google trends signals captured.

AI thesis

Claude Opus 4.7 · 1
  • PASS. Fruit Bliss is a 14-year-old (founded 2011) organic dried-fruit brand from Brooklyn — well past Jeff's pre-Series A window and showing decelerating, not accelerating, traction. Amazon BSR has worsened ~16% over 90 days across the core Turkish Figs and Tart Cherries SKUs (current BSR ~18,188), and social presence is negligible (IG 57 followers, TikTok 11 followers on what appears to be a squatted meme handle, not the brand). The recent Erewhon 12-door launch (per Specialty Food) is a nice r
    verdict PASS
    claude.synthesis · thesis · 80% conf · 7/20/2026
●Reading live from Supabase deal_flow · brand_id fruit-bliss · 9 signals on file.