Signal trace · supplement (magnesium glycinate)

Frishantic

Every press hit, ad, BSR data point, Instagram metric, and Claude thesis the pipeline used to score Frishantic. Click any signal to inspect the source.

passlast scored 7/27/2026

← Pipeline

At a glance

Founded

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Total raised

—

Last round

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Founders

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Retailers

Amazon

Instagram

@frishantic

TikTok

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Rhymes with

Nature's Bounty (private-label tier)

Frishantic reads as a generic multi-SKU Amazon supplement brand competing on price and search, not a differentiated modern wellness brand like Momentous or Needed.

Jeff's verdict

Your vote biases future scoring. Hot = +8. Pass = -15.

Composite score

28/100

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Score label

Research

48% confidence

Signals captured

3 sources live

Scoring runs

first run

Rubric breakdown

Traction & velocity

0/25

Team pedigree

10/20

Authenticity / fit

3/20

Capital signal (pre-raise)

8/15

Category timing

4/12

Defensibility

3/8

Scoring rationale

PASS. Frishantic is a generic-looking Amazon-native supplement seller (magnesium glycinate, D3/K2, berberine, oral probiotics) that sits outside Jeff's food & beverage mandate. The best-selling SKU (Berberine HCL) sits at BSR ~106,317 with only 52 reviews and the magnesium glycinate hero product is at BSR ~292,695 with reviewCount unavailable — no meaningful velocity. Instagram shows 64 posts but 0 followers reported, no TikTok presence, zero press hits, zero live Foreplay ads, and Tavily could not confirm a founder or HQ (it confused the brand with 'Organics Ocean'). This is a private-label Amazon supplement SKU, not a fundable CPG brand.
Traction: 0 press · 0 ads · BSR Δ-1% · TikTok — → 0/25
Authenticity: IG 0 · TT — · -4 Amazon reviews · 0 subreddits → 3/20
Capital: 0 funding press (penalty 0) · TM sweet-spot no · 0 ads → 8/15 (higher = pre-raise)
Category timing: supplement (magnesium glycinate) trend flat · brand trend flat → 4/12

Score history

Jul 27, 03:10 AM28
48% confidence · Research

Signal sources

Press signal

SerpAPI · Google News · 0

No press signal signals captured.

Ad activity

Foreplay · 0

No ad activity signals captured.

Amazon traction

Keepa · Jungle Scout · 1

Best BSR 106317 · 90d improvement -1%
B0FW4Z78PH · BSR #106,317B0GQSDR4GD · BSR #292,695B0GGB7J64P · BSR #185,152
keepa · amazon_bsr · 85% conf · 7/27/2026

Instagram

Apify · 1

@frishantic: 0 followers
@frishantic · 64 posts
apify.instagram · social_followers · 85% conf · 7/27/2026

TikTok

Apify · 0

No tiktok signals captured.

USPTO trademarks

USPTO TSDR · 0

No uspto trademarks signals captured.

Reddit organic

SerpAPI · reddit.com · 0

No reddit organic signals captured.

Google Trends

SerpAPI · google_trends · 0

No google trends signals captured.

AI thesis

Claude Opus 4.7 · 1

PASS. Frishantic is a generic-looking Amazon-native supplement seller (magnesium glycinate, D3/K2, berberine, oral probiotics) that sits outside Jeff's food & beverage mandate. The best-selling SKU (Berberine HCL) sits at BSR ~106,317 with only 52 reviews and the magnesium glycinate hero product is at BSR ~292,695 with reviewCount unavailable — no meaningful velocity. Instagram shows 64 posts but 0 followers reported, no TikTok presence, zero press hits, zero live Foreplay ads, and Tavily could
verdict PASS
claude.synthesis · thesis · 80% conf · 7/27/2026

●Reading live from Supabase deal_flow · brand_id frishantic · 3 signals on file.