Signal trace · snack
Day Out Snacks
Every press hit, ad, BSR data point, Instagram metric, and Claude thesis the pipeline used to score Day Out Snacks. Click any signal to inspect the source.
At a glance
Founded
2018
HQ
Montville, NJ
Total raised
—
Last round
—
Founders
Becky Dheri · Founder
Retailers
TargetCostco (Northeast)ShopRite
Instagram
TikTok
Rhymes with
Skout Organic
Bootstrapped better-for-you protein/snack brand that scaled through Target and club channels with a female-founder narrative before institutional capital.
Jeff's verdict
Your vote biases future scoring. Hot = +8. Pass = -15.
Composite score
53/100
+1 vs prior run
Score label
Research
69% confidence
Signals captured
82
7 sources live
Scoring runs
5
since 7/2/2026
Rubric breakdown
Traction & velocity11/25
Team pedigree10/20
Authenticity / fit6/20
Capital signal (pre-raise)11/15
Category timing12/12
Defensibility3/8
Scoring rationale
WATCH — Day Out Snacks is a bootstrapped, founder-led better-for-you protein ball brand with genuine retail momentum (nationwide Target rollout announced 06/08/2026 per NJBIZ, 54 Costco Northeast doors per FoodNavigator 09/03/2025, and 850+ total stores) and improving Amazon velocity (BSR improved ~25% on core ASINs to ~40,985). However, social scale is modest (IG 14.3K, TikTok 1,730) and zero live Foreplay ads suggests limited paid-media flywheel, so the brand is winning on retail execution rather than DTC virality. No disclosed funding — likely still pre-Seed/Seed and reachable at Jeff's stage. Traction: 15 press · 0 ads · BSR Δ25% · TikTok 1,730 → 11/25 Authenticity: IG 14,298 · TT 1,730 · -4 Amazon reviews · 3 subreddits → 6/20 Capital: 0 funding press (penalty 0) · TM sweet-spot no · 0 ads → 11/15 (higher = pre-raise) Category timing: snack trend rising · brand trend rising → 12/12
Score history
- Aug 31, 03:06 AM53
- Aug 17, 03:07 AM52
- Aug 10, 03:05 AM48
- Aug 3, 03:07 AM48
- Jul 2, 06:52 AM48
Signal sources
Press signal
- Pharmacist-turned-entrepreneur grows NJ snack startup
- Protein ball producer introduces seasonal flavors
- Day Out Snacks Launches Limited-Edition Apple Pie and Pumpkin Cheesecake Flavors for Fall
- Day Out releases seasonal protein balls
- Oreo, Pringles and Pepperidge Farm turn scarcity into snack theatre
- Forget $20 Airport Sandwiches: These 7 Filling TSA-Friendly Snacks Will Save Your Travel Budget
- Day Out Snacks rolls out Apple Pie, Pumpkin Cheesecake flavors for fall
- EXCLUSIVE: Day Out Snacks scores nationwide Target rollout
- Day Out Snacks Expands Into 75 New Stores
- Autumnal Americana Cuisine Snacks: Day Out Snacks is Introducing Two New Products for Fall
- Forget $20 Airport Sandwiches: These 7 Filling TSA-Friendly Snacks Will Save Your Travel Budget
- EXCLUSIVE: Day Out Snacks scores nationwide Target rollout
Ad activity
No ad activity signals captured.
Amazon traction
- Best BSR 446 · 90d improvement 25%
- Best BSR 264 · 90d improvement 1%
- Best BSR 265 · 90d improvement 0%
- Best BSR 332 · 90d improvement -28%
- Best BSR 2047 · 90d improvement 20%
- @dayoutsnacks: 14,298 followers🏃♀️ Protein balls made for life on the go 🎯 NATIONWIDE @target 💁🏼♀️ Founder: @thrivewith_becky
- @dayoutsnacks: 14,202 followers🏃♀️ Protein balls made for life on the go 🎯 NATIONWIDE @target 💁🏼♀️ Founder: @thrivewith_becky
- @dayoutsnacks: 14,000 followers🏃♀️ Protein balls made for life on the go 🎯 NATIONWIDE @target 💁🏼♀️ Founder: @thrivewith_becky
- @dayoutsnacks: 13,333 followers🏃♀️ Protein balls made for life on the go 🎯 NATIONWIDE @target 💁🏼♀️ Founder: @thrivewith_becky
- @dayoutsnacks: 13,055 followers🏃♀️ Protein balls made for life on the go 🎯 NATIONWIDE @target 💁🏼♀️ Founder: @thrivewith_becky
TikTok
- @dayoutsnacks: 1,730 followers · 15,000 hearts · 245 videosThe only snack you need on your Day Out {previously Protein Power Ball}
- @dayoutsnacks: 1,727 followers · 14,400 hearts · 241 videosThe only snack you need on your Day Out {previously Protein Power Ball}
- @dayoutsnacks: 1,726 followers · 14,400 hearts · 237 videosThe only snack you need on your Day Out {previously Protein Power Ball}
- @dayoutsnacks: 1,724 followers · 14,300 hearts · 231 videosThe only snack you need on your Day Out {previously Protein Power Ball}
- @dayoutsnacks: 1,714 followers · 13,300 hearts · 229 videosThe only snack you need on your Day Out {previously Protein Power Ball}
USPTO trademarks
No uspto trademarks signals captured.
Reddit organic
- 3 Reddit mentions across 3 subreddits (organic)
- 3 Reddit mentions across 3 subreddits (organic)
- 3 Reddit mentions across 3 subreddits (organic)
- 3 Reddit mentions across 3 subreddits (organic)
- 3 Reddit mentions across 3 subreddits (organic)
Google Trends
- Category trend "snack" — rising, avg90d 65
- Google Trends for "Day Out Snacks" — rising, avg90d 52, peak 100
- Category trend "snack" — rising, avg90d 68
- Google Trends for "Day Out Snacks" — rising, avg90d 61, peak 100
- Google Trends for "Day Out Snacks" — rising, avg90d 65, peak 100
- Category trend "snack" — rising, avg90d 70
- Category trend "snack" — rising, avg90d 73
- Google Trends for "Day Out Snacks" — rising, avg90d 62, peak 100
- Google Trends for "Day Out Snacks" — rising, avg90d 74, peak 100
AI thesis
- WATCH — Day Out Snacks is a bootstrapped, founder-led better-for-you protein ball brand with genuine retail momentum (nationwide Target rollout announced 06/08/2026 per NJBIZ, 54 Costco Northeast doors per FoodNavigator 09/03/2025, and 850+ total stores) and improving Amazon velocity (BSR improved ~25% on core ASINs to ~40,985). However, social scale is modest (IG 14.3K, TikTok 1,730) and zero live Foreplay ads suggests limited paid-media flywheel, so the brand is winning on retail execution rat
- WATCH — Day Out Snacks is a bootstrapped NJ-based protein ball brand that just landed nationwide Target distribution (PR Newswire, 06/18/2026) on top of an existing 54-door Costco Northeast footprint (08/13/2025), but the DTC/Amazon signal is weak (current BSR 116,609 vs 90-day avg 50,644, a -130% deterioration) and social scale is modest (IG 14.2K, TikTok 1.7K). Founder Becky Dheri, a pharmacist-turned-entrepreneur, started the brand in 2018 and has zero funding press to date — meaning this is
- DILIGENCE. Day Out Snacks is a founder-led better-for-you protein ball brand that has quietly built meaningful retail velocity — 850+ doors including a nationwide Target rollout announced 06/18/2026 and 54 Costco Northeast locations added 08/13/2025 — with zero funding press on record, suggesting Becky Dheri may still be bootstrapped and pre-institutional. The 9 press hits are dominated by retail wins (4 of 9) rather than PR fluff, and Google Trends shows both brand and category rising (brand av
- DILIGENCE. Day Out Snacks is a founder-led protein-ball brand that just secured nationwide Target distribution (announced 06/18/2026) on top of 54 Costco Northeast doors (08/13/2025) and 850+ total retail points, with Amazon BSR improving 71% on both hero SKUs (variety and brownie batter) over the last 90 days. Google Trends shows both brand and category rising (brand avg 62, category avg 73, both peaking at 100), and press language ('Advance Stages to Raise') plus the addition of Mike Hagan as
- WATCH — Day Out Snacks has punched well above its weight on retail: 54 Costco Northeast doors (Aug 2025) and a nationwide Target rollout across 2,000+ stores (June 2026) per NJBIZ and PR Newswire, plus an additional 75-store expansion (Feb 2026). But the pull side lags — Instagram at 13,055 with only ~58 engagement per post, TikTok stuck at 1,714 followers on 229 videos, and Amazon BSR on the Variety/Brownie Batter SKUs actually deteriorating ~25% over 90 days (currentBsr ~55,696 vs. 90-day avg