Signal trace · snack
Day Out Snacks
Every press hit, ad, BSR data point, Instagram metric, and Claude thesis the pipeline used to score Day Out Snacks. Click any signal to inspect the source.
At a glance
Founded
2018
HQ
Red Bank, New Jersey
Total raised
—
Last round
—
Founders
Becky Dheri · Founder
Retailers
TargetCostco (Northeast, 54 locations)Amazon
Instagram
TikTok
Rhymes with
Bobo's Oat Bites
Both are portable, better-for-you bite-format snacks that scaled through club/mass retail (Costco, Target) with founder-led storytelling rather than heavy paid media.
Jeff's verdict
Your vote biases future scoring. Hot = +8. Pass = -15.
Composite score
52/100
+4 vs prior run
Score label
Research
69% confidence
Signals captured
65
7 sources live
Scoring runs
4
since 7/2/2026
Rubric breakdown
Traction & velocity10/25
Team pedigree10/20
Authenticity / fit6/20
Capital signal (pre-raise)11/15
Category timing12/12
Defensibility3/8
Scoring rationale
WATCH — Day Out Snacks is a bootstrapped NJ-based protein ball brand that just landed nationwide Target distribution (PR Newswire, 06/18/2026) on top of an existing 54-door Costco Northeast footprint (08/13/2025), but the DTC/Amazon signal is weak (current BSR 116,609 vs 90-day avg 50,644, a -130% deterioration) and social scale is modest (IG 14.2K, TikTok 1.7K). Founder Becky Dheri, a pharmacist-turned-entrepreneur, started the brand in 2018 and has zero funding press to date — meaning this is likely bootstrapped and pre-institutional despite meaningful retail wins. The rising Google Trends slope on both brand and category (avg90d 61/68, peak 100) plus 4 retail-mention headlines in the last 12 months justify a diligence call, but the softening Amazon velocity and thin TikTok presence keep this from a LEAD. Traction: 15 press · 0 ads · BSR Δ1% · TikTok 1,727 → 10/25 Authenticity: IG 14,202 · TT 1,727 · -4 Amazon reviews · 3 subreddits → 6/20 Capital: 0 funding press (penalty 0) · TM sweet-spot no · 0 ads → 11/15 (higher = pre-raise) Category timing: snack trend rising · brand trend rising → 12/12
Score history
- Aug 17, 03:07 AM52
- Aug 10, 03:05 AM48
- Aug 3, 03:07 AM48
- Jul 2, 06:52 AM48
Signal sources
Press signal
- Day Out releases seasonal protein balls
- Day Out Snacks Launches Limited-Edition Peanut Butter Crunch Flavor
- New Products: Protein Pints Bulks Up Flavor Assortment, Nate’s Honey Does Nut Butter
- Protein ball producer introduces seasonal flavors
- Protein crisps, cereal milk ice cream and matcha cookies: Meet snacking’s new shape-shifters
- Organic bakery enjoys strong momentum
- Day Out Snacks Expands Into 75 New Stores
- Forget $20 Airport Sandwiches: These 7 Filling TSA-Friendly Snacks Will Save Your Travel Budget
- EXCLUSIVE: Day Out Snacks scores nationwide Target rollout
- Day Out Snacks Lands Nationwide at Target
- Protein crisps, cereal milk ice cream and matcha cookies: Meet snacking’s new shape-shifters
- Day Out Snacks Expands Into 54 Costco Locations Across the Northeast
Ad activity
No ad activity signals captured.
Amazon traction
- Best BSR 264 · 90d improvement 1%
- Best BSR 265 · 90d improvement 0%
- Best BSR 332 · 90d improvement -28%
- Best BSR 2047 · 90d improvement 20%
- @dayoutsnacks: 14,202 followers🏃♀️ Protein balls made for life on the go 🎯 NATIONWIDE @target 💁🏼♀️ Founder: @thrivewith_becky
- @dayoutsnacks: 14,000 followers🏃♀️ Protein balls made for life on the go 🎯 NATIONWIDE @target 💁🏼♀️ Founder: @thrivewith_becky
- @dayoutsnacks: 13,333 followers🏃♀️ Protein balls made for life on the go 🎯 NATIONWIDE @target 💁🏼♀️ Founder: @thrivewith_becky
- @dayoutsnacks: 13,055 followers🏃♀️ Protein balls made for life on the go 🎯 NATIONWIDE @target 💁🏼♀️ Founder: @thrivewith_becky
TikTok
- @dayoutsnacks: 1,727 followers · 14,400 hearts · 241 videosThe only snack you need on your Day Out {previously Protein Power Ball}
- @dayoutsnacks: 1,726 followers · 14,400 hearts · 237 videosThe only snack you need on your Day Out {previously Protein Power Ball}
- @dayoutsnacks: 1,724 followers · 14,300 hearts · 231 videosThe only snack you need on your Day Out {previously Protein Power Ball}
- @dayoutsnacks: 1,714 followers · 13,300 hearts · 229 videosThe only snack you need on your Day Out {previously Protein Power Ball}
USPTO trademarks
No uspto trademarks signals captured.
Reddit organic
- 3 Reddit mentions across 3 subreddits (organic)
- 3 Reddit mentions across 3 subreddits (organic)
- 3 Reddit mentions across 3 subreddits (organic)
- 3 Reddit mentions across 3 subreddits (organic)
Google Trends
- Category trend "snack" — rising, avg90d 68
- Google Trends for "Day Out Snacks" — rising, avg90d 61, peak 100
- Google Trends for "Day Out Snacks" — rising, avg90d 65, peak 100
- Category trend "snack" — rising, avg90d 70
- Google Trends for "Day Out Snacks" — rising, avg90d 62, peak 100
- Category trend "snack" — rising, avg90d 73
- Google Trends for "Day Out Snacks" — rising, avg90d 74, peak 100
AI thesis
- WATCH — Day Out Snacks is a bootstrapped NJ-based protein ball brand that just landed nationwide Target distribution (PR Newswire, 06/18/2026) on top of an existing 54-door Costco Northeast footprint (08/13/2025), but the DTC/Amazon signal is weak (current BSR 116,609 vs 90-day avg 50,644, a -130% deterioration) and social scale is modest (IG 14.2K, TikTok 1.7K). Founder Becky Dheri, a pharmacist-turned-entrepreneur, started the brand in 2018 and has zero funding press to date — meaning this is
- DILIGENCE. Day Out Snacks is a founder-led better-for-you protein ball brand that has quietly built meaningful retail velocity — 850+ doors including a nationwide Target rollout announced 06/18/2026 and 54 Costco Northeast locations added 08/13/2025 — with zero funding press on record, suggesting Becky Dheri may still be bootstrapped and pre-institutional. The 9 press hits are dominated by retail wins (4 of 9) rather than PR fluff, and Google Trends shows both brand and category rising (brand av
- DILIGENCE. Day Out Snacks is a founder-led protein-ball brand that just secured nationwide Target distribution (announced 06/18/2026) on top of 54 Costco Northeast doors (08/13/2025) and 850+ total retail points, with Amazon BSR improving 71% on both hero SKUs (variety and brownie batter) over the last 90 days. Google Trends shows both brand and category rising (brand avg 62, category avg 73, both peaking at 100), and press language ('Advance Stages to Raise') plus the addition of Mike Hagan as
- WATCH — Day Out Snacks has punched well above its weight on retail: 54 Costco Northeast doors (Aug 2025) and a nationwide Target rollout across 2,000+ stores (June 2026) per NJBIZ and PR Newswire, plus an additional 75-store expansion (Feb 2026). But the pull side lags — Instagram at 13,055 with only ~58 engagement per post, TikTok stuck at 1,714 followers on 229 videos, and Amazon BSR on the Variety/Brownie Batter SKUs actually deteriorating ~25% over 90 days (currentBsr ~55,696 vs. 90-day avg