Signal trace · snack (plant-based protein balls)

Day Out

Every press hit, ad, BSR data point, Instagram metric, and Claude thesis the pipeline used to score Day Out. Click any signal to inspect the source.

watchgetdayout.com ↗last scored 8/17/2026
← Pipeline

At a glance

Founded
2018
HQ
Montville, NJ
Total raised
—
Last round
—
Founders
Becky Dheri · Founder (former pharmacist)
Retailers
TargetCostcoShopRite
Instagram
@@dayout
TikTok
@@dayout

Rhymes with

Skout Organic

Founder-led, better-for-you plant-based protein snack that scaled through natural/mass retail doors before meaningful DTC or venture capital.

Jeff's verdict

Your vote biases future scoring. Hot = +8. Pass = -15.

Composite score
51/100
—
Score label
Research
90% confidence
Signals captured
21
8 sources live
Scoring runs
1
first run

Rubric breakdown

Traction & velocity
17/25
Team pedigree
10/20
Authenticity / fit
6/20
Capital signal (pre-raise)
8/15
Category timing
7/12
Defensibility
3/8
Scoring rationale
DILIGENCE — Day Out is a plant-based protein ball brand founded in 2018 by pharmacist Becky Dheri in Montville, NJ, that has quietly built real retail traction: an exclusive nationwide Target rollout (NJBIZ, 06/08/2026), expansion into 75 new stores (PR Newswire, 02/19/2026), and 850–3,000+ doors including Costco and ShopRite per LinkedIn/Nombase. Brand-name Google Trends is rising (avg 87, peak 100) and press cadence is healthy (10 hits, 2 retail) with zero funding mentions — a classic pre-raise bootstrap signature. Offsetting risks: Amazon velocity is weak (BSR degraded from 50,912 90d avg to 116,601 current on the variety pack) and social is nascent (IG 127 followers, TikTok 88), so DTC/velocity remains unproven despite shelf wins.
Traction: 15 press · 30 ads · BSR Δ23% · TikTok 88 → 17/25
Authenticity: IG 127 · TT 88 · -4 Amazon reviews · 10 subreddits → 6/20
Capital: 0 funding press (penalty 3) · TM sweet-spot no · 30 ads → 8/15 (higher = pre-raise)
Category timing: snack (plant-based protein balls) trend flat · brand trend rising → 7/12
Out of food+bev scope — will not surface on pipeline.

Score history

  • Aug 17, 10:08 AM51
    90% confidence · Research

Signal sources

Press signal

SerpAPI · Google News · 10

Ad activity

Foreplay · 5
  • Sukooon Wellness
    Nugizer is developed to provide targeted nutritional support for men's vitality, helping maintain energy levels, stamina, and overall wellness. A smart step toward a more active and confident lifestyle.
    Health & BeautyBeauty
    foreplay.ad · live_ad · 75% conf · 8/17/2026
  • AMPM
    Where tradition meets modern luxury. Celebrate your heritage with pieces designed for the woman you are today—confident, refined, and effortlessly elegant. At AMPM, every silhouette blends timeless craftsmanship with contemporary sophistica
    Clothing (Brand)Fashion
    foreplay.ad · live_ad · 75% conf · 8/17/2026
  • Sukooon
    Nugizer is developed to provide targeted nutritional support for men's vitality, helping maintain energy levels, stamina, and overall wellness. A smart step toward a more active and confident lifestyle.
    Health & BeautyBeauty
    foreplay.ad · live_ad · 75% conf · 8/17/2026
  • Projecthaven.com
    BEFORE YOU PAY $18,000+ FOR NEW WINDOWS… READ THIS. 🪟 Most homeowners assume an expensive window quote is just the cost of replacing their windows. It isn't always that simple. Large window companies can have enormous expenses behind ev
    Home RepairService Business
    foreplay.ad · live_ad · 75% conf · 8/17/2026
  • Kalk Store
    Kalk Store
    BusinessBusinessSwimwearBusiness/ProfessionalFashion
    foreplay.ad · live_ad · 75% conf · 8/17/2026

Amazon traction

Keepa · Jungle Scout · 1
  • Best BSR 15284 · 90d improvement 23%
    B0D1CL8BDS · BSR #116,601B000EOMB9U · BSR #15,284B00005RT3K · BSR #15,284
    keepa · amazon_bsr · 85% conf · 8/17/2026

Instagram

Apify · 1
  • @dayout: 127 followers
    New.
    @dayout · 127 followers · 3 posts · avg engagement 7
    apify.instagram · social_followers · 85% conf · 8/17/2026

TikTok

Apify · 1
  • @dayout: 88 followers · 598 hearts · 13 videos
    @dayout · 88 followers · 598 hearts · 13 videos
    apify.tiktok · tiktok_followers · 80% conf · 8/17/2026

USPTO trademarks

USPTO TSDR · 0

No uspto trademarks signals captured.

Reddit organic

SerpAPI · reddit.com · 1

Google Trends

SerpAPI · google_trends · 1
  • Google Trends for "Day Out" — rising, avg90d 87, peak 100
    ↗ slope rising · avg90d 87 · peak 100
    serpapi.trends · google_trends_brand · 70% conf · 8/17/2026

AI thesis

Claude Opus 4.7 · 1
  • DILIGENCE — Day Out is a plant-based protein ball brand founded in 2018 by pharmacist Becky Dheri in Montville, NJ, that has quietly built real retail traction: an exclusive nationwide Target rollout (NJBIZ, 06/08/2026), expansion into 75 new stores (PR Newswire, 02/19/2026), and 850–3,000+ doors including Costco and ShopRite per LinkedIn/Nombase. Brand-name Google Trends is rising (avg 87, peak 100) and press cadence is healthy (10 hits, 2 retail) with zero funding mentions — a classic pre-rais
    verdict DILIGENCE
    claude.synthesis · thesis · 80% conf · 8/17/2026
●Reading live from Supabase deal_flow · brand_id day-out · 21 signals on file.