Signal trace · supplement (liposomal glutathione)
Cata-Kor
Every press hit, ad, BSR data point, Instagram metric, and Claude thesis the pipeline used to score Cata-Kor. Click any signal to inspect the source.
At a glance
Rhymes with
Armra
Both are creator-led longevity supplement brands using a single hero ingredient (colostrum for Armra, glutathione/NAD+ for Cata-Kor) and heavy influencer/MD endorsement to build category authority — though Armra has far more durable brand equity.
Jeff's verdict
Your vote biases future scoring. Hot = +8. Pass = -15.
Composite score
48/100
—
Score label
Research
90% confidence
Signals captured
32
8 sources live
Scoring runs
2
since 8/24/2026
Rubric breakdown
Traction & velocity10/25
Team pedigree10/20
Authenticity / fit6/20
Capital signal (pre-raise)8/15
Category timing11/12
Defensibility3/8
Scoring rationale
PASS — Cata-Kor is a longevity supplement brand (liposomal glutathione, NAD+, biotin), which sits outside Jeff's food & beverage mandate. Even setting scope aside, the brand is a rebrand of Reus Research with reputational baggage (Reddit threads reference 'a period of bad product') and shows classic TikTok-Shop-arbitrage economics rather than durable brand equity: a Miami-based, Delaware-registered operator (Vlad Seuruk, founded 2023) hitting #1 glutathione on TikTok Shop with 64,000 units as of Aug 17, 2026, while running 30 live ads across wildly unrelated niches (cars, jewelry, women's clothing) suggests a performance-marketing shop, not a brand play. Traction is real (best BSR 899 in Health & Household, 90d BSR improvement 18% on the glutathione SKU) but the fit is wrong for this fund. Traction: 4 press · 30 ads · BSR Δ6% · TikTok 0 → 10/25 Authenticity: IG 68 · TT 0 · -4 Amazon reviews · 6 subreddits → 6/20 Capital: 0 funding press (penalty 3) · TM sweet-spot no · 30 ads → 8/15 (higher = pre-raise) Category timing: supplement (liposomal glutathione) trend rising · brand trend rising → 11/12 Out of food+bev scope — will not surface on pipeline.
Score history
- Aug 24, 10:11 AM48
- Aug 24, 03:05 AM48
Signal sources
Press signal
- Cata-Kor Receives Alchemist Assured Certification for Its NAD+ Core Supplement
- Cata-Kor Liposomal Glutathione Claims #1 Best Seller Ranking on TikTok Shop
- Independent testing finds six of twelve top-selling Amazon glutathione supplements fail label claims
- Cata-Kor Releases Independent Lab Results Verifying Glutathione Potency in Top-Selling Amazon Supplements
- Cata-Kor Liposomal Glutathione Claims #1 Best Seller Ranking on TikTok Shop
- Independent testing finds six of twelve top-selling Amazon glutathione supplements fail label claims
- Cata-Kor Releases Independent Lab Results Verifying Glutathione Potency in Top-Selling Amazon Supplements
- Cata-Kor Receives Alchemist Assured Certification for Its NAD+ Core Supplement
Ad activity
- Toyota MalaysiaToyota MalaysiaCarsAutomotive
- Plant ParentPlant ParentApp pageApp/Software
- DECJUBADECJUBAWomen's ClothingFashion
- LainlyYour faith deserves better than jewelry that gives up after a few weeks. 🙏Jewelry/watchesJewelry/Watches
- Lea Clothing CoLea Clothing CoInterestEntertainment
- Water2Filter jugs seem convenient… until you’re constantly refilling them, waiting for water to filter, replacing cartridges and losing half your fridge space. There’s an easier way to get filtered water. The way that over 200,000 UK homes uProduct/serviceService Business
- Vlada GarmashПерша частина присвячена всім речам на рейлі 🙌🏼СМИ/информационное агентствоOther
- Calm🎧 Bilateral stimulation can help you regulate ❌ No matter what you've tried before, EMDR-inspired bilateral audio works differently — on your nervous system itself. 🏆 Experience Calm's Bilateral Stimulation! Trusted by millions worldwide.Product/serviceService Business
- TrybelloPlease STOP trying to regrow your hair. I know that sounds crazy, but I’m a board certified dermatologist and most products just make your hair loss worse!! I finally found a product that actually works for menopausal hair loss and blocksBrandFashion
- Christian BischoffDie Manifestation Days 2026: LIVE mit Christian Bischoff Du manifestierst jeden Tag. Nur meistens das, was Du gar nicht willst. An 3 kostenfreien Live-Abenden findest Du Deine drei stärksten Glaubenssätze, formst daraus neue ÜberzeugungenPublic figureEntertainment
Amazon traction
- Best BSR 899 · 90d improvement 6%
- Best BSR 888 · 90d improvement 6%
- @catakor: 68 followers
- @catakor: 68 followers
TikTok
- @catakor: 0 followers · 0 hearts · 0 videosLink oficial 👇
- @catakor: 0 followers · 0 hearts · 0 videosLink oficial 👇
USPTO trademarks
No uspto trademarks signals captured.
Reddit organic
- 8 Reddit mentions across 6 subreddits (organic)
- 8 Reddit mentions across 6 subreddits (organic)
Google Trends
- Google Trends for "Cata-Kor" — rising, avg90d 25, peak 100
- Category trend "supplement (liposomal glutathione)" — rising, avg90d 33
- Google Trends for "Cata-Kor" — rising, avg90d 28, peak 100
- Category trend "supplement (liposomal glutathione)" — rising, avg90d 36
AI thesis
- PASS — Cata-Kor is a longevity supplement brand (liposomal glutathione, NAD+, biotin), which sits outside Jeff's food & beverage mandate. Even setting scope aside, the brand is a rebrand of Reus Research with reputational baggage (Reddit threads reference 'a period of bad product') and shows classic TikTok-Shop-arbitrage economics rather than durable brand equity: a Miami-based, Delaware-registered operator (Vlad Seuruk, founded 2023) hitting #1 glutathione on TikTok Shop with 64,000 units as of
- PASS — Cata-Kor is a longevity/NAD+/glutathione supplement brand, which sits outside Jeff's food & beverage mandate. That said, the traction is real: PR (Aug 18, 2026) claims #1 TikTok Shop glutathione best-seller with 64,000 units sold, its Liposomal Glutathione ASIN (B0GTBGW9YN) sits at BSR 2,545 with a 22% 90-day improvement, and the Hair/Skin/Nails SKU has amassed 473–485 reviews at 4.4★. Founded 2023 in Miami/Wilmington DE by Vlad Seuruk (rebrand from Reus Research per Reddit), the brand is