Signal trace · supplement (liposomal glutathione)
Cata-Kor
Every press hit, ad, BSR data point, Instagram metric, and Claude thesis the pipeline used to score Cata-Kor. Click any signal to inspect the source.
At a glance
Rhymes with
Tru Niagen
Both are NAD+/longevity-focused supplement brands leaning on clinical-sounding formulations and third-party testing to differentiate in a crowded, trust-challenged category.
Jeff's verdict
Your vote biases future scoring. Hot = +8. Pass = -15.
Composite score
49/100
+1 vs prior run
Score label
Research
90% confidence
Signals captured
49
8 sources live
Scoring runs
3
since 8/24/2026
Rubric breakdown
Traction & velocity11/25
Team pedigree10/20
Authenticity / fit6/20
Capital signal (pre-raise)8/15
Category timing11/12
Defensibility3/8
Scoring rationale
PASS — Cata-Kor is a longevity supplement brand (liposomal glutathione, NAD+), not food & beverage, which puts it outside Jeff's core mandate. Setting scope aside, the traction is real: the brand's Liposomal Glutathione hit #1 on TikTok Shop with 64,000 units sold as of Aug 17, 2026 (Newsfile/Yahoo Finance), Amazon BSR sits at 977–2,967 across four SKUs in Health & Household with median 6% BSR improvement, and Google Trends shows brand + category both rising. However, this is a rebrand of 'Reus Research' with prior NAD Division scrutiny (Oct 2025) and Reddit threads flagging past product quality issues — the operator-driven, TikTok-affiliate playbook is more DTC arbitrage than durable brand. Traction: 5 press · 30 ads · BSR Δ6% · TikTok 0 → 11/25 Authenticity: IG 68 · TT 0 · -4 Amazon reviews · 6 subreddits → 6/20 Capital: 0 funding press (penalty 3) · TM sweet-spot no · 30 ads → 8/15 (higher = pre-raise) Category timing: supplement (liposomal glutathione) trend rising · brand trend rising → 11/12 Out of food+bev scope — will not surface on pipeline.
Score history
- Aug 31, 03:03 AM49
- Aug 24, 10:11 AM48
- Aug 24, 03:05 AM48
Signal sources
Press signal
- Independent testing finds six of twelve top-selling Amazon glutathione supplements fail label claims
- Cata-Kor Liposomal Glutathione Claims #1 Best Seller Ranking on TikTok Shop
- National Advertising Division Finds Certain Reus Cata-Kor NAD+ Claims Supported; Recommends Others Be Modified or Discontinued
- Cata-Kor's Liposomal Glutathione Achieves NSF/ANSI 173 Certification
- Cata-Kor Releases Independent Lab Results Verifying Glutathione Potency in Top-Selling Amazon Supplements
- Cata-Kor Receives Alchemist Assured Certification for Its NAD+ Core Supplement
- Cata-Kor Liposomal Glutathione Claims #1 Best Seller Ranking on TikTok Shop
- Independent testing finds six of twelve top-selling Amazon glutathione supplements fail label claims
- Cata-Kor Releases Independent Lab Results Verifying Glutathione Potency in Top-Selling Amazon Supplements
- Cata-Kor Receives Alchemist Assured Certification for Its NAD+ Core Supplement
- Cata-Kor Releases Independent Lab Results Verifying Glutathione Potency in Top-Selling Amazon Supplements
- Independent testing finds six of twelve top-selling Amazon glutathione supplements fail label claims
Ad activity
- Domain Featured PropertiesJust Sold! Renovate and Extend (stca) in a Coveted PositionReal EstateReal Estate
- 28 Day Lymphatic Reset PlanIf your body doesn't feel like itself — this is why. Tense neck. Anxious mind. Exhausted body. Weight that won't shift. Waking at 3am. Snapping at people you love. This is stuck vagus nerve. ✅ Release neck and shoulder tension ✅ Calm anxieSports & RecreationOther
- Body & BraGoodbye heavy breasts! Hello all-day comfort. ☁️ Finally, a bra specially designed for larger cup sizes. Supports without pain, wires, or red strap marks, even for DD+ cups. 😌 Don't miss out on our 50% Off offer, with limited stock availClothing (Brand)LingerieClothingFashion
- memoryOSmemoryOS combines gamified micro lessons with pre-made virtual mind palaces to improve your memory skills drastically. Proprietary technology and scientifically proven methods. Co-founded by 2X World Memory Champion Jonas von Essen.App pageApp/Software
- Nom OriginalsNom OriginalsClothing (Brand)Fashion
- Plant ParentPlant ParentApp pageApp/Software
- DECJUBADECJUBAWomen's ClothingFashion
- LainlyYour faith deserves better than jewelry that gives up after a few weeks. 🙏Jewelry/watchesJewelry/Watches
- Lea Clothing CoLea Clothing CoInterestEntertainment
- Toyota MalaysiaToyota MalaysiaCarsAutomotive
- Christian BischoffDie Manifestation Days 2026: LIVE mit Christian Bischoff Du manifestierst jeden Tag. Nur meistens das, was Du gar nicht willst. An 3 kostenfreien Live-Abenden findest Du Deine drei stärksten Glaubenssätze, formst daraus neue ÜberzeugungenPublic figureEntertainment
- TrybelloPlease STOP trying to regrow your hair. I know that sounds crazy, but I’m a board certified dermatologist and most products just make your hair loss worse!! I finally found a product that actually works for menopausal hair loss and blocksBrandFashion
Amazon traction
- Best BSR 977 · 90d improvement 6%
- Best BSR 899 · 90d improvement 6%
- Best BSR 888 · 90d improvement 6%
- @catakor: 68 followers
- @catakor: 68 followers
- @catakor: 68 followers
TikTok
- @catakor: 0 followers · 0 hearts · 0 videosLink oficial 👇
- @catakor: 0 followers · 0 hearts · 0 videosLink oficial 👇
- @catakor: 0 followers · 0 hearts · 0 videosLink oficial 👇
USPTO trademarks
No uspto trademarks signals captured.
Reddit organic
- 8 Reddit mentions across 6 subreddits (organic)
- 8 Reddit mentions across 6 subreddits (organic)
- 8 Reddit mentions across 6 subreddits (organic)
Google Trends
- Category trend "supplement (liposomal glutathione)" — rising, avg90d 28
- Google Trends for "Cata-Kor" — rising, avg90d 26, peak 100
- Category trend "supplement (liposomal glutathione)" — rising, avg90d 33
- Google Trends for "Cata-Kor" — rising, avg90d 25, peak 100
- Category trend "supplement (liposomal glutathione)" — rising, avg90d 36
- Google Trends for "Cata-Kor" — rising, avg90d 28, peak 100
AI thesis
- PASS — Cata-Kor is a longevity supplement brand (liposomal glutathione, NAD+), not food & beverage, which puts it outside Jeff's core mandate. Setting scope aside, the traction is real: the brand's Liposomal Glutathione hit #1 on TikTok Shop with 64,000 units sold as of Aug 17, 2026 (Newsfile/Yahoo Finance), Amazon BSR sits at 977–2,967 across four SKUs in Health & Household with median 6% BSR improvement, and Google Trends shows brand + category both rising. However, this is a rebrand of 'Reus
- PASS — Cata-Kor is a longevity supplement brand (liposomal glutathione, NAD+, biotin), which sits outside Jeff's food & beverage mandate. Even setting scope aside, the brand is a rebrand of Reus Research with reputational baggage (Reddit threads reference 'a period of bad product') and shows classic TikTok-Shop-arbitrage economics rather than durable brand equity: a Miami-based, Delaware-registered operator (Vlad Seuruk, founded 2023) hitting #1 glutathione on TikTok Shop with 64,000 units as of
- PASS — Cata-Kor is a longevity/NAD+/glutathione supplement brand, which sits outside Jeff's food & beverage mandate. That said, the traction is real: PR (Aug 18, 2026) claims #1 TikTok Shop glutathione best-seller with 64,000 units sold, its Liposomal Glutathione ASIN (B0GTBGW9YN) sits at BSR 2,545 with a 22% 90-day improvement, and the Hair/Skin/Nails SKU has amassed 473–485 reviews at 4.4★. Founded 2023 in Miami/Wilmington DE by Vlad Seuruk (rebrand from Reus Research per Reddit), the brand is