Signal trace · snack (crackers)

cadootz!

Every press hit, ad, BSR data point, Instagram metric, and Claude thesis the pipeline used to score cadootz!. Click any signal to inspect the source.

watchlast scored 8/17/2026
← Pipeline

At a glance

Founded
2023
HQ
Brooklyn, NY
Total raised
$3.0M
Last round
Seed · Apr 2026
Founders
Rachel Mansfield · Co-Founder & Co-CEO,Jordan Carpenter · Co-Founder & Co-CEO,Kiva Dickinson · Co-Founder (also Managing Partner, Selva Ventures)
Retailers
TargetAmazonDTC (cadootz.squarespace.com)
Instagram
@cadootz
TikTok
@cadootz

Rhymes with

Simple Mills

Better-for-you cracker with clean-label positioning aimed at families, using a trusted founder narrative to leapfrog from DTC into national grocery — Cadootz is targeting the kids' lunchbox occasion Simple Mills never fully owned.

Jeff's verdict

Your vote biases future scoring. Hot = +8. Pass = -15.

Composite score
45/100
+7 vs prior run
Score label
Research
76% confidence
Signals captured
28
7 sources live
Scoring runs
2
since 8/3/2026

Rubric breakdown

Traction & velocity
8/25
Team pedigree
10/20
Authenticity / fit
6/20
Capital signal (pre-raise)
7/15
Category timing
11/12
Defensibility
3/8
Scoring rationale
WATCH — Cadootz! is a legitimate better-for-you kids' cracker brand with strong retail traction (nationwide Target rollout announced June 10, 2026, six months after DTC launch per Forbes) and rising Amazon velocity (24% median BSR improvement over 90 days across cheddar/sea salt/ranch SKUs). However, the brand already closed a $3M+ seed round in April 2026 led by Selva Ventures — whose founder Kiva Dickinson is also a co-founder of Cadootz — meaning Jeff is likely too late for pre-seed pricing and would need to angle for a seed extension or Series A entry. Founder Rachel Mansfield brings a built-in creator audience via her cookbook (BSR 2,072) and content brand, but social handles for Cadootz itself remain surprisingly thin (IG 757, TT 121).
Traction: 7 press · 0 ads · BSR Δ24% · TikTok 121 → 8/25
Authenticity: IG 757 · TT 121 · -4 Amazon reviews · 5 subreddits → 6/20
Capital: 2 funding press (penalty 4) · TM sweet-spot no · 0 ads → 7/15 (higher = pre-raise)
Category timing: snack (crackers) trend rising · brand trend rising → 11/12

Score history

  • Aug 17, 03:09 AM45
    76% confidence · Research
  • Aug 3, 03:08 AM38
    76% confidence · Research

Signal sources

Press signal

SerpAPI · Google News · 15

Ad activity

Foreplay · 0

No ad activity signals captured.

Amazon traction

Keepa · Jungle Scout · 2
  • Best BSR 2072 · 90d improvement 24%
    B0G5BFFQ8G · BSR #19,479B0H1F56FYG · BSR #92,157B0H1DQGTZ5 · BSR #92,157
    keepa · amazon_bsr · 85% conf · 8/17/2026
  • Best BSR 5873 · 90d improvement 17%
    B0G5BFFQ8G · BSR #22,551B0H1F56FYG · BSR #106,394B0G5BHMQ8X · BSR #22,551
    keepa · amazon_bsr · 85% conf · 8/3/2026

Instagram

Apify · 2
  • @cadootz: 757 followers
    🌷 bkny love n food things: @ahhhteh
    @cadootz · 757 followers · 9 posts · avg engagement 63
    apify.instagram · social_followers · 85% conf · 8/17/2026
  • @cadootz: 752 followers
    🌷 bkny love n food things: @ahhhteh
    @cadootz · 752 followers · 9 posts
    apify.instagram · social_followers · 85% conf · 8/3/2026

TikTok

Apify · 2
  • @cadootz: 121 followers · 5,022 hearts · 96 videos
    bkny 🌸 https://cadootz.squarespace.com
    @cadootz · 121 followers · 5,022 hearts · 96 videos
    apify.tiktok · tiktok_followers · 80% conf · 8/17/2026
  • @cadootz: 122 followers · 5,021 hearts · 96 videos
    bkny 🌸 https://cadootz.squarespace.com
    @cadootz · 122 followers · 5,021 hearts · 96 videos
    apify.tiktok · tiktok_followers · 80% conf · 8/3/2026

USPTO trademarks

USPTO TSDR · 0

No uspto trademarks signals captured.

Reddit organic

SerpAPI · reddit.com · 2

Google Trends

SerpAPI · google_trends · 3
  • Google Trends for "cadootz!" — rising, avg90d 15, peak 100
    ↗ slope rising · avg90d 15 · peak 100
    serpapi.trends · google_trends_brand · 70% conf · 8/17/2026
  • Category trend "snack (crackers)" — rising, avg90d 33
    ↗ slope rising · avg90d 33 · peak 100
    serpapi.trends · google_trends_category · 65% conf · 8/17/2026
  • Google Trends for "cadootz" — rising, avg90d 19, peak 100
    ↗ slope rising · avg90d 19 · peak 100
    serpapi.trends · google_trends_brand · 70% conf · 8/3/2026

AI thesis

Claude Opus 4.7 · 2
  • WATCH — Cadootz! is a legitimate better-for-you kids' cracker brand with strong retail traction (nationwide Target rollout announced June 10, 2026, six months after DTC launch per Forbes) and rising Amazon velocity (24% median BSR improvement over 90 days across cheddar/sea salt/ranch SKUs). However, the brand already closed a $3M+ seed round in April 2026 led by Selva Ventures — whose founder Kiva Dickinson is also a co-founder of Cadootz — meaning Jeff is likely too late for pre-seed pricing a
    verdict WATCH
    claude.synthesis · thesis · 80% conf · 8/17/2026
  • WATCH — Cadootz has a strong founder-market fit story (Rachel Mansfield, cookbook author with an engaged parenting audience, + husband Jordan Carpenter) and closed a $3M+ seed led by Selva Ventures (announced 04/07/2026), followed by a nationwide Target launch (Forbes, 06/10/2026). Amazon signal is real but modest — best variety-pack BSR ~22,551 in Grocery with 17% median 90d improvement, and Google Trends for the brand is rising off a low base (avg90d 19, peak 100). The problem for Jeff: Selva
    verdict WATCH
    claude.synthesis · thesis · 80% conf · 8/3/2026
●Reading live from Supabase deal_flow · brand_id cadootz · 28 signals on file.