Signal trace · snack (fruit and vegetable snacks)

BranchOut Food

Every press hit, ad, BSR data point, Instagram metric, and Claude thesis the pipeline used to score BranchOut Food. Click any signal to inspect the source.

passlast scored 7/13/2026
← Pipeline

At a glance

Founded
2015
HQ
Peru (production); U.S.-listed (NASDAQ: BOF) — corporate HQ not confirmed in bundle
Total raised
—
Last round
Public (NASDAQ: BOF)
Founders
Eric Healy · Founder & CEO,Josh · Co-founder
Retailers
Leading U.S. mass retailer (5-SKU launch Sept 2026, per GlobeNewswire)Warehouse club customer (~$2M initial order)Nation's largest retailer (private-label development, up to 9 SKUs)Amazon
Instagram
—
TikTok
—

Rhymes with

Bare Snacks

Both are fruit-and-vegetable dehydrated snack platforms leaning on a proprietary drying process to differentiate against freeze-dried and kettle-baked incumbents.

Jeff's verdict

Your vote biases future scoring. Hot = +8. Pass = -15.

Composite score
31/100
—
Score label
Research
34% confidence
Signals captured
4
2 sources live
Scoring runs
2
since 7/6/2026

Rubric breakdown

Traction & velocity
0/25
Team pedigree
10/20
Authenticity / fit
3/20
Capital signal (pre-raise)
11/15
Category timing
4/12
Defensibility
3/8
Scoring rationale
PASS — BranchOut Food is already a NASDAQ-listed public company (ticker: BOF) with ~$14M net revenue and 113% YoY growth, placing it well beyond Jeff's pre-Series A entry point. Tavily surfaces a June 2026 five-SKU launch into a leading U.S. mass retailer (widely implied to be Target) plus private-label development of up to nine SKUs with 'the world's largest retailer,' representing ~$10M potential annualized revenue. Amazon signal is modest (best BSR 31,220; median BSR improvement +11% across four SKUs) and there is no live ad footprint or social scrape data — public equity, not venture, is the appropriate vehicle here.
Traction: 0 press · 0 ads · BSR Δ11% · TikTok — → 0/25
Authenticity: IG — · TT — · -4 Amazon reviews · 0 subreddits → 3/20
Capital: 0 funding press (penalty 0) · TM sweet-spot no · 0 ads → 11/15 (higher = pre-raise)
Category timing: snack (fruit and vegetable snacks) trend flat · brand trend flat → 4/12

Score history

  • Jul 13, 03:02 AM31
    34% confidence · Research
  • Jul 6, 03:07 AM31
    34% confidence · Research

Signal sources

Press signal

SerpAPI · Google News · 0

No press signal signals captured.

Ad activity

Foreplay · 0

No ad activity signals captured.

Amazon traction

Keepa · Jungle Scout · 2
  • Best BSR 31220 · 90d improvement 11%
    B0F7M5NGG9 · BSR #31,220B0F8YV6HMX · BSR #31,220B0F5597K9R · BSR #40,945
    keepa · amazon_bsr · 85% conf · 7/13/2026
  • Best BSR 29407 · 90d improvement 5%
    B0F7M5NGG9 · BSR #29,407B0F8YV6HMX · BSR #29,407B0F5597K9R · BSR #42,813
    keepa · amazon_bsr · 85% conf · 7/6/2026

Instagram

Apify · 0

No instagram signals captured.

TikTok

Apify · 0

No tiktok signals captured.

USPTO trademarks

USPTO TSDR · 0

No uspto trademarks signals captured.

Reddit organic

SerpAPI · reddit.com · 0

No reddit organic signals captured.

Google Trends

SerpAPI · google_trends · 0

No google trends signals captured.

AI thesis

Claude Opus 4.7 · 2
  • PASS — BranchOut Food is already a NASDAQ-listed public company (ticker: BOF) with ~$14M net revenue and 113% YoY growth, placing it well beyond Jeff's pre-Series A entry point. Tavily surfaces a June 2026 five-SKU launch into a leading U.S. mass retailer (widely implied to be Target) plus private-label development of up to nine SKUs with 'the world's largest retailer,' representing ~$10M potential annualized revenue. Amazon signal is modest (best BSR 31,220; median BSR improvement +11% across f
    verdict PASS
    claude.synthesis · thesis · 80% conf · 7/13/2026
  • PASS — BranchOut Food is already public (NASDAQ: BOF), which puts it well past Jeff's pre-Series A window. Tavily surfaces the company as a food-tech player using proprietary GentleDry™ dehydration out of a Peru factory, founded by Eric Healy in 2015, and a June 2026 GlobeNewswire release announces a five-SKU launch into a major U.S. mass retailer starting September 2026. Amazon signal is modest (best BSR ~29,407 on pineapple chips, median 5% 30-day improvement) and there is limited public signa
    verdict PASS
    claude.synthesis · thesis · 80% conf · 7/6/2026
●Reading live from Supabase deal_flow · brand_id branchout-food · 4 signals on file.