Signal trace · personal_care (transdermal vitamin patches)

Barriere

Every press hit, ad, BSR data point, Instagram metric, and Claude thesis the pipeline used to score Barriere. Click any signal to inspect the source.

passmybarriere.com ↗last scored 7/2/2026
← Pipeline

At a glance

Founded
—
HQ
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Total raised
—
Last round
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Founders
Cleo Davis-Urman · CEO & Co-founder
Retailers
Walmart (1,700 doors, per CNBC May 2026)Amazon
Instagram
@@barriere

Rhymes with

The Good Patch

Both are wearable transdermal wellness patch brands targeting supplement-curious consumers with SKU-per-need lineups (sleep, energy, hangover, etc.).

Jeff's verdict

Your vote biases future scoring. Hot = +8. Pass = -15.

Composite score
43/100
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Score label
Research
83% confidence
Signals captured
11
7 sources live
Scoring runs
1
first run

Rubric breakdown

Traction & velocity
9/25
Team pedigree
10/20
Authenticity / fit
6/20
Capital signal (pre-raise)
8/15
Category timing
7/12
Defensibility
3/8
Scoring rationale
PASS — Barrière is a transdermal vitamin patch brand (personal care/supplements), which falls outside Jeff's food & beverage mandate. Despite compelling traction signals (Amazon BSR improved 53% median across 4 SKUs, best-seller lactase patch at BSR 3,743, Google Trends rising with 90-day avg of 87, and a CNBC-reported 1,700-door Walmart launch projecting $10M 2026 revenue at a $19M valuation), the category fit disqualifies it. Worth flagging to CPG-adjacent co-investors focused on wellness/supplements.
Traction: 0 press · 30 ads · BSR Δ53% · TikTok 1 → 9/25
Authenticity: IG 14 · TT 1 · -4 Amazon reviews · 10 subreddits → 6/20
Capital: 0 funding press (penalty 3) · TM sweet-spot no · 30 ads → 8/15 (higher = pre-raise)
Category timing: personal_care (transdermal vitamin patches) trend flat · brand trend rising → 7/12
Out of food+bev scope — will not surface on pipeline.

Score history

  • Jul 2, 06:53 AM43
    83% confidence · Research

Signal sources

Press signal

SerpAPI · Google News · 0

No press signal signals captured.

Ad activity

Foreplay · 5
  • Boxhero Underwear
    Enfin, des boxers premium réinventés qui offrent un confort incroyable toute la journée. Découvrez BoxHero 2.0 – la nouvelle version des célèbres boxers en bambou BoxHero. ✅ Nouvelle Balls Hero™ Pouch ✅ Fibres de bambou premium ✅ Garantie
    ClothingFashion
    foreplay.ad · live_ad · 75% conf · 7/2/2026
  • My Derma Dream
    I thought I had “bad under-eyes” until I learned this one collagen mistake… Dark circles and hollow under-eyes aren’t the real problem. The real issue is that most collagen products never reach the deeper skin layers where firmness and vol
    Health & BeautyBeauty
    foreplay.ad · live_ad · 75% conf · 7/2/2026
  • RIXO
    Rooted in female friendship. Built around the confidence it brings. RIXO x Billie is back.
    Clothing (Brand)Fashion
    foreplay.ad · live_ad · 75% conf · 7/2/2026
  • CrowdStrike
    Attacks by AI-enabled adversaries increased 89% in 2025. Get to know the latest adversary tradecraft in the industry's must-read cybersecurity report.
    BusinessBusiness/Professional
    foreplay.ad · live_ad · 75% conf · 7/2/2026
  • Bumpbyamo
    Harta creată pentru prieteni🗺️
    App PageApp/Software
    foreplay.ad · live_ad · 75% conf · 7/2/2026

Amazon traction

Keepa · Jungle Scout · 1
  • Best BSR 3743 · 90d improvement 53%
    B0H1WTS7X8 · BSR #3,743B0H3XM3GY2 · BSR #36,068B0GQYHPLBR · BSR #116,119
    keepa · amazon_bsr · 85% conf · 7/2/2026

Instagram

Apify · 1
  • @barriere: 14 followers
    @barriere · 14 followers
    apify.instagram · social_followers · 85% conf · 7/2/2026

TikTok

Apify · 1
  • @barriere: 1 followers · 0 hearts · 0 videos
    @barriere · 1 followers
    apify.tiktok · tiktok_followers · 80% conf · 7/2/2026

USPTO trademarks

USPTO TSDR · 0

No uspto trademarks signals captured.

Reddit organic

SerpAPI · reddit.com · 1

Google Trends

SerpAPI · google_trends · 1
  • Google Trends for "Barriere" — rising, avg90d 87, peak 100
    ↗ slope rising · avg90d 87 · peak 100
    serpapi.trends · google_trends_brand · 70% conf · 7/2/2026

AI thesis

Claude Opus 4.7 · 1
  • PASS — Barrière is a transdermal vitamin patch brand (personal care/supplements), which falls outside Jeff's food & beverage mandate. Despite compelling traction signals (Amazon BSR improved 53% median across 4 SKUs, best-seller lactase patch at BSR 3,743, Google Trends rising with 90-day avg of 87, and a CNBC-reported 1,700-door Walmart launch projecting $10M 2026 revenue at a $19M valuation), the category fit disqualifies it. Worth flagging to CPG-adjacent co-investors focused on wellness/supp
    verdict PASS
    claude.synthesis · thesis · 80% conf · 7/2/2026
●Reading live from Supabase deal_flow · brand_id barriere · 11 signals on file.