Signal trace · supplement (Ayurvedic wellness)

Amrutam

Every press hit, ad, BSR data point, Instagram metric, and Claude thesis the pipeline used to score Amrutam. Click any signal to inspect the source.

passwww.amrutam.co.in ↗last scored 7/20/2026
← Pipeline

At a glance

Founded
2006
HQ
Gwalior, Madhya Pradesh, India
Total raised
—
Last round
—
Founders
Ashok Gupta · Founding Principal,Chandrakanta Gupta · Co-founder
Retailers
AmazonAmrutam.co.in DTC
Instagram
@amrutam
TikTok
@amrutam

Rhymes with

Kama Ayurveda

Both are India-born Ayurvedic lifestyle brands blending traditional formulations with modern branding across personal care and wellness.

Jeff's verdict

Your vote biases future scoring. Hot = +8. Pass = -15.

Composite score
31/100
—
Score label
Research
69% confidence
Signals captured
9
5 sources live
Scoring runs
1
first run

Rubric breakdown

Traction & velocity
6/25
Team pedigree
10/20
Authenticity / fit
3/20
Capital signal (pre-raise)
5/15
Category timing
4/12
Defensibility
3/8
Scoring rationale
PASS — Amrutam is an Ayurvedic lifestyle brand primarily selling shampoos, hair oils, face masks, and Ayurvedic malts, which places it outside Jeff's food & beverage scope (LinkedIn positions it as 'Wellness and Fitness Services,' with the Amazon catalog dominated by Beauty & Personal Care SKUs). It is also a ~19-year-old India-based operation (founded 2006 in Gwalior per Tracxn/LinkedIn, though YourStory lists 2017) with 500K+ claimed customers and a Shark Tank India appearance — not a pre-Seed discovery. US traction signals are thin: best Amazon BSR of 284,099, IG at 245 followers, TikTok at 6 followers, and zero funding press.
Traction: 0 press · 30 ads · BSR Δ-7% · TikTok 6 → 6/25
Authenticity: IG 245 · TT 6 · -4 Amazon reviews · 0 subreddits → 3/20
Capital: 0 funding press (penalty 3) · TM sweet-spot no · 30 ads → 5/15 (higher = pre-raise)
Category timing: supplement (Ayurvedic wellness) trend flat · brand trend flat → 4/12
Out of food+bev scope — will not surface on pipeline.

Score history

  • Jul 20, 03:07 AM31
    69% confidence · Research

Signal sources

Press signal

SerpAPI · Google News · 0

No press signal signals captured.

Ad activity

Foreplay · 5
  • Forest Super Foods
    Inflammation support doesn’t have to start in a lab. Moringa is a nutrient-dense whole food traditionally used to support a healthy inflammatory response—but that doesn’t mean it’s right for everyone. Our nutritionist, Ange, created a fre
    Grocery StoreFood/Drink
    foreplay.ad · live_ad · 75% conf · 7/20/2026
  • Chiclila.co.il
    Chiclila.co.il
    Women's ClothingFashion
    foreplay.ad · live_ad · 75% conf · 7/20/2026
  • shyam_dave_official
    ✨Use Code: JULY30 & Save 30% | 72 Hours only✨ Tried oils, serums… even PRP? Still seeing hairfall? That’s because surface fixes can’t revive follicles weakened by stress, low ferritin, or DHT. Clinically studied SesZenBio™ restores root s
    ProfileOther
    foreplay.ad · live_ad · 75% conf · 7/20/2026
  • USA Updates
    USA Updates
    Business CenterBusiness/Professional
    foreplay.ad · live_ad · 75% conf · 7/20/2026
  • Geschenk-gut.shop
    Gestresst? Drück einfach auf diesen Möwen-Schlüsselanhänger, um lustige Soundeffekte zu hören und ein helles LED-Licht zu sehen! Er lässt sich perfekt am Schlüsselbund oder Rucksack befestigen – ein unwiderstehlicher Stresskiller, den du am
    Product/serviceService Business
    foreplay.ad · live_ad · 75% conf · 7/20/2026

Amazon traction

Keepa · Jungle Scout · 1
  • Best BSR 284099 · 90d improvement -7%
    B0CDBYKMCV · BSR #284,099B09TVZ6H8M · BSR #1,225,454B09H7MKDBS · BSR #1,410,382
    keepa · amazon_bsr · 85% conf · 7/20/2026

Instagram

Apify · 1
  • @amrutam: 245 followers
    @amrutam · 245 followers · 78 posts
    apify.instagram · social_followers · 85% conf · 7/20/2026

TikTok

Apify · 1
  • @amrutam: 6 followers · 0 hearts · 0 videos
    @amrutam · 6 followers
    apify.tiktok · tiktok_followers · 80% conf · 7/20/2026

USPTO trademarks

USPTO TSDR · 0

No uspto trademarks signals captured.

Reddit organic

SerpAPI · reddit.com · 0

No reddit organic signals captured.

Google Trends

SerpAPI · google_trends · 0

No google trends signals captured.

AI thesis

Claude Opus 4.7 · 1
  • PASS — Amrutam is an Ayurvedic lifestyle brand primarily selling shampoos, hair oils, face masks, and Ayurvedic malts, which places it outside Jeff's food & beverage scope (LinkedIn positions it as 'Wellness and Fitness Services,' with the Amazon catalog dominated by Beauty & Personal Care SKUs). It is also a ~19-year-old India-based operation (founded 2006 in Gwalior per Tracxn/LinkedIn, though YourStory lists 2017) with 500K+ claimed customers and a Shark Tank India appearance — not a pre-Seed
    verdict PASS
    claude.synthesis · thesis · 80% conf · 7/20/2026
●Reading live from Supabase deal_flow · brand_id amrutam · 9 signals on file.